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 A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart,... | | Chess Not Checkers: Elevate Your Leadership Game
As organizations grow in volume and complexity, the demands on leadership change. The same old moves won't cut it any more. In Chess Not Checkers, Mark Miller tells the story of Blake Brown, newly appointed CEO of a company troubled by poor performance and low... | | Chemical Mechanical Polishing in Silicon Processing, Volume 63
In the engineering world, many ideas and plans are conceived in the
information exchanges that occur over lunch. In the summer of 1997, one of
the editors (Shin Hwa Li) was assigned to assist our CMP module at the
Crolles facility of STMicroelectronics near Grenoble, France. One day, in
the company cafeteria, while sitting near... |
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Cerebral Palsy
Cerebral palsy is a lifelong condition that affects the individual, family, and
immediate community. Therefore, the goal of allowing the individual with
cerebral palsy to live life with the least impact of the disability requires complex
attention to the individual and the family. Furthermore, society needs
to be sensitive and to... | | | | |
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