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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade
The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade


Make no mistake: the US government’s hundred-year-old war on marijuana isn’t over. Some 20 million Americans have been arrested on marijuana charges so far. The American marijuana industry remains underground, where modern-day moonshiners who view themselves as...

Webwork in Action
Webwork in Action
This book is very much what the title says: a book about working on web-based applications, using real-world examples along the way. That’s what WebWork emphasizes: working on your project, not wrestling with your framework. Although it isn’t the most-used web framework in the Java world, WebWork is widely known as the most refined, and...
Cities in a Globalizing World: Governance, Performance, And Sustainability (Wbi Learning Resources Series)
Cities in a Globalizing World: Governance, Performance, And Sustainability (Wbi Learning Resources Series)
World Bank research shows that in 2003, 48 percent of the world’s population (3 billion people) lived in urban areas—a 33 percent increase from the 1990 level. By 2020, 4.1 billion people (55 percent of the world’s population) will live in urban areas. Almost 94 percent of the increase will occur in developing countries. By 2015,...
Particle Physics: A Very Short Introduction
Particle Physics: A Very Short Introduction

We are made of atoms. With each breath you inhale a million billion billion atoms of oxygen, which gives some idea of how small each one is. All of them, together with the carbon atoms in your skin, and indeed everything else on Earth, were cooked in a star some 5 billion years ago. So you are made of stuff that is as old as the planet,...

Formula One Racing for Dummies
Formula One Racing for Dummies
Formula One racing is the pinnacle of motor racing around the world. These days, the sport is a truly global circus. At almost every race on the calendar, more than 120,000 spectators cram into the grandstands and spectator banking, all vying for a view of the millionaire superstar drivers. At the same time, in 150 countries worldwide, more than...
Web Form Design: Filling in the Blanks
Web Form Design: Filling in the Blanks

Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know...

Wireless Networking Complete (Morgan Kaufmann Series in Networking)
Wireless Networking Complete (Morgan Kaufmann Series in Networking)

Given the explosion of new wireless communications techniques and the host of wireless network technologies and applications currently available or on the drawing board, it is safe to say that we are in the midst of a wireless networking revolution. Industry adoption of next-generation specifications will provide a substantial boost to the...

Strength Training Anatomy Workout, The
Strength Training Anatomy Workout, The

Over one million readers have turned to Strength Training Anatomy for strength training’s most effective exercises. Now put those exercises to work for you with The Strength Training Anatomy Workout.

The Strength Training Anatomy Workout is your guide to creating the body and the results you want....

The Little Mac Book, Tiger Edition
The Little Mac Book, Tiger Edition
Adopting a back-to-the-basics approach, this best-selling little Mac classic has been revised and overhauled to introduce users to Tiger, Apple's newest version of its revolutionary operating system. In the gentle, friendly, funny style that generations of computer users have come to know and love, author Robin Williams shows readers how to dive...
Microsoft Windows Vista On Demand (2nd Edition)
Microsoft Windows Vista On Demand (2nd Edition)
FOR THOSE WHO WOULD RATHER BE SHOWN HOW THAN TOLD HOW SEE HOW TO

• Master the Windows Vista user experience, including Windows Aero
• Manage files and information using Windows Vista programs and Sidebar gadgets
• Create your own movies, slides shows, and DVDs
• Rip, manage, and play digital music and
...
Schaum's Outline of Numerical Analysis
Schaum's Outline of Numerical Analysis

If you want top grades and thorough understanding of numerical analysis, this powerful study tool is the best tutor you can have! It takes you step-by-step through the subject and gives you accompanying related problems with fully worked solutions. You also get additional problems to solve on your own, working at your own speed. (Answers at...

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