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Marketing IT Products and Services
Marketing IT Products and Services

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT...

Genetics and Genomics of Cotton (Plant Genetics and Genomics: Crops and Models)
Genetics and Genomics of Cotton (Plant Genetics and Genomics: Crops and Models)

A few members of the Gossypium (cotton) genus are cultivated for the production of elongated single-celled fibers valued worldwide at about $20 billion annually at the farm gate, and which sustain one of the world’s largest industries (textiles) with an annual worldwide economic impact of about $500 billion. In a number of ways, cotton...

Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects (Pragmatic Programmers)
Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects (Pragmatic Programmers)
All of your projects and programs make up your portfolio. But how much time you actually spend on your projects, and how much time do you spend responding to emergencies?

This book will introduce you to different ways of ordering all of the projects you are working on now, and help you figure out how to staff
...
Security Manager's Guide to Disasters: Managing Through Emergencies, Violence, and Other Workplace Threats
Security Manager's Guide to Disasters: Managing Through Emergencies, Violence, and Other Workplace Threats

Terrorist or criminal attack, fire emergency, civil or geographic disruption, or major electrical failure—recent years have witnessed an increase in the number of natural disasters and man-made events that have threatened the livelihoods of businesses and organizations worldwide. Security Manager’s Guide to Disasters:...

Master Data Management (The MK/OMG Press)
Master Data Management (The MK/OMG Press)
The key to a successful MDM initiative isn't technology or methods, it's people: the stakeholders in the organization and their complex ownership of the data that the initiative will affect.

Master Data Management equips you with a deeply practical, business-focused way of thinking about MDM-an understanding that will greatly enhance
...
Fundamentals of Enterprise Risk Management: How Top Companies Assess Risk, Manage Exposure, and Seize Opportunity
Fundamentals of Enterprise Risk Management: How Top Companies Assess Risk, Manage Exposure, and Seize Opportunity
Using examples from companies such as Home Depot, Airbus, Boeing, and Nokia, as well as countries including Taiwan and Russia, "Enterprise Risk Management" takes an in-depth look at one of the hottest topics in business today. This title shows readers in charge of monitoring operational exposures in corporations, nonprofit organizations,...
Offshore Wind Energy: Research on Environmental Impacts
Offshore Wind Energy: Research on Environmental Impacts

The accompanying ecological research for using wind energy in the German North and Baltic Seas is part of a series of research projects in the German Government's Investment Programme for the Future. It has brought out a variety of results about possible effects on the marine environment. This book provides an overview of the state of the...

Microsoft Office Live Small Business: Beginner's Guide
Microsoft Office Live Small Business: Beginner's Guide
You're probably reading this either because you have a small business, a hobby, a cause you care about deeply, a special interest, or a charitable organization that you want the whole world to know about. And what better way to publicize it than by building a website for it? But let's face it: building and maintaining a good website is expensive....
Enterprise Mac Administrator's Guide
Enterprise Mac Administrator's Guide

Charles Edge, Zack Smith, and Beau Hunter provide detailed explanations of the technology required for large-scale Mac OS X deployments and show you how to integrate it with other operating systems and applications.

Enterprise Mac Administrator's Guide addresses the growing size...

Brain-Inspired Information Technology (Studies in Computational Intelligence)
Brain-Inspired Information Technology (Studies in Computational Intelligence)

"Brain-inspired information technology" is one of key concepts for the development of information technology in the next generation. Explosive progress of computer technology has been continuing based on a simple principle called "if-then rule". This means that the programmer of software have to direct every action of the...

Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty
Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty
"If you think you know everything it takes to attain associate/employee engagement, put yourself to the test. This book provides a holistic approach to engagement that will create the competitive edge required to succeed in this economy."
-- Sharon S. Bilgischer, senior manager, logistics global talent, curriculum and
...
Culture of Cells for Tissue Engineering (Culture of Specialized Cells)
Culture of Cells for Tissue Engineering (Culture of Specialized Cells)
Step-by-step, practical guidance for the acquisition, manipulation, and use of cell sources for tissue engineering

Tissue engineering is a multidisciplinary field incorporating the principles of biology, chemistry, engineering, and medicine to create biological substitutes of native tissues for scientific research or clinical use. Specific...

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