The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes...
This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in...
Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”.
Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket...
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As...
An Integrated Technology for Delivering Better Software—Cheaper and Faster!
This book presents an integrated technology, Design for Trustworthy Software (DFTS), to address software quality issues upstream such that the goal of software...
Software quality, by its very nature, is elusive. Add to that the issue of ever-changing user requirements and the vagaries of software project management and "quality" can easily become a mere word on a distant horizon. This highly acclaimed book demonstrates how the Unified Modeling Language (UML) can be used within a process...
The academic literature commonly examines issues relating to bank behavior, market structure, or bank regulation by abstracting from interrelationships among these factors. From a policy perspective, however, these elements of the industrial organization of banking are inextricably linked. The goal of this book is to provide a complete overview,...
We love Microsoft Dynamics CRM 2011, and we hope that by the time you finish reading this book, you will love Microsoft Dynamics CRM, too. We understand that you might be skeptical about the possibility of falling for a piece of software, but we want you to know right up front that our goal is to show you all of the wonderful and...
Build a seamless, flexible, full-service datacenter solution
Microsoft Windows Server 2016 Hyper-V is the IT administrator's guide to this rising datacenter solution. Hyper-V has already surpassed VMWare in datacenter management, identity service for multiple devices, and more; this book shows you how to harness...
The more the software industry matures, the more it is accepted by the software engineering community that the people involved in software development processes deserve more attention than the processes or technologies themselves. To this end, Human Aspects of Software Engineering details software engineering from the perspective of those...
After observing and experiencing the difficulties associated with selecting, implementing, and institutionalizing a standard or standards, we have developed a systematic approach to implementing both ISO 9001:2000 and theCMMIÒ by capitalizing on their synergy. This approach also allows organizations to preserve the...
