When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to...

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Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

This ground-breaking book is the first in-depth empirical study of Chinese organizational design in state and private enterprises. Web-based Chinese management, a new paradigm in business studies, explains the dynamism of private Chinese enterprises and demonstrates the crucial role of micro-level organizational practices for economic...

This engaging text presents the fundamental mathematics and modelling techniques for computing systems in a novel and light-hearted way, which can be easily followed by students at the very beginning of their university education. Key concepts are taught through a large collection of challenging yet fun mathematical games and logical puzzles...

Web services and Service-Oriented Computing (SOC) have become thriving areas of academic research, joint university/industry research projects, and novel IT products on the market. SOC is the computing paradigm that uses Web services as building blocks for the engineering of composite, distributed applications out of the reusable application...

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The purpose of this proceedings volume is to return to the starting point of bio-informatics and quantum information, fields that are growing rapidly at present, and to seriously attempt mutual interaction between the two, with a view to enumerating and solving the many fundamental problems they entail. For such a purpose, we look for...

In this 200-page book, author Scott Gardner articulates the similarities and differences between traditional Objective-C...

This Oxford Handbook provides an overview of many of the topics that currently engage philosophers of physics. It surveys new issues and the problems that have become a focus of attention in recent years. It also provides up-to-date discussions of the still very important problems that dominated the field in the past.

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Tensor Product Model Transformation in Polytopic Model-Based Control offers a new perspective of control system design. Instead of relying solely on the formulation of more effective LMIs, which is the widely adopted approach in existing LMI-related studies, this cutting-edge book calls for a systematic modification and...

In today’s dynamic business world, the success of a company increasingly depends on its ability to react to changes in its environment in a quick and flexible way. Companies have therefore identified process agility as a competitive advantage to address business trends like increasing product and service variability or faster time to...