Public speaking is considered one of the highest causes of fear and stress for most people, yet it is practically unavoidable over the course of a lifetime. Weddings, religious occasions, funerals, banquets, sales presentations-these are just a few of the situations which require people to share words with a large group. This guide, a new...

Too many of us live our lives trying to shoehorn our many activities and responsibilities into too few time slots available. Increasingly for business people, fathers and mothers, even kids—(ineffectively) managing the myriad of activities has become an all-consuming chore. And we're so stressed that our relationships and job...

Evidenced by the success of Facebook, Twitter, and LinkedIn, online social networks (OSNs) have become ubiquitous, offering novel ways for people to access information and communicate with each other. As the increasing popularity of social networking is undeniable, scalability is an important issue for any OSN that wants to serve a large...

Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of...

Organizations that don't take steps to plan for future talent needs at all levels, will face certain disruptions, and even disasters, when key employees leave. Still the most comprehensive and authoritative book on the subject, this new edition of Effective Succession Planning presents strategies for creating a complete, systematic...

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,...

• Optimize your MapReduce job performance
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“Weird Worlds” is the third book in David Seargent’s “Weird” series. This book assumes a basic level of astronomical understanding and concentrates on the “odd and interesting” aspects of planetary bodies, including asteroids and moons. From our viewpoint here on Earth, this work features the most...

Forecasting—the art and science of predicting future outcomes—has become a crucial skill in business and economic analysis. This volume introduces the reader to the tools, methods, and techniques of forecasting, specifically as they apply to financial and investing decisions. With an emphasis on "earnings per share"...

Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their...