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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' MindsEffective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.
A solid brand leaves a positive impression in the customer’s mind, but the... | | Severe Personality Disorders
This book is about understanding and managing patients with severe personality disorders. It covers biological, psychoanalytic and cognitive behavioral approaches and provides a pragmatic guide to best practice. As well as discussing issues of severity, treatability and the range of appropriate management options, the content explores the... | | Bottlenecks: Aligning UX Design with User Psychology
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.
Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing... |
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Creativity Across Domains: Faces of the MuseCreativity Across Domains: Faces of the Muse sorts through the sometimes-confusing theoretical diversity that domain specificity has spawned. It also brings together writers who have studied creative thinkers in different areas, such as the various arts, sciences, and communication/leadership. Each contributor explains what is known about the... | | Effective Perl Programming: Writing Better Programs With PerlEffective Perl Programming is a gem of a Perl book. Its author, Joseph Hall, is a well-known Perl instructor and frequent poster on the seminal comp.lang.perl.misc newsgroup. The book's technical editor is none other than Randal Schwartz, noted Net personality, enigmatic author of Learning Perl, and contributor to Programming... | | High-Powered Investing All-In-One For Dummies (Business & Personal Finance)Looking for help making smarter, more profitable high-end investment decisions? Why buy ten books that cover each of the major topics you need to understand, when High-Powered Investing All-In-One For Dummies gives you ten expert guide for the price of one?
This hands-on resource arms you with an arsenal of advanced investing... |
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