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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.

A solid brand leaves a positive impression in the customer’s mind, but the...

Severe Personality Disorders
Severe Personality Disorders

This book is about understanding and managing patients with severe personality disorders. It covers biological, psychoanalytic and cognitive behavioral approaches and provides a pragmatic guide to best practice. As well as discussing issues of severity, treatability and the range of appropriate management options, the content explores the...

Bottlenecks: Aligning UX Design with User Psychology
Bottlenecks: Aligning UX Design with User Psychology

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing...

Creativity Across Domains: Faces of the Muse
Creativity Across Domains: Faces of the Muse
Creativity Across Domains: Faces of the Muse sorts through the sometimes-confusing theoretical diversity that domain specificity has spawned. It also brings together writers who have studied creative thinkers in different areas, such as the various arts, sciences, and communication/leadership. Each contributor explains what is known about the...
Effective Perl Programming: Writing Better Programs With Perl
Effective Perl Programming: Writing Better Programs With Perl
Effective Perl Programming is a gem of a Perl book. Its author, Joseph Hall, is a well-known Perl instructor and frequent poster on the seminal comp.lang.perl.misc newsgroup. The book's technical editor is none other than Randal Schwartz, noted Net personality, enigmatic author of Learning Perl, and contributor to Programming...
High-Powered Investing All-In-One For Dummies (Business & Personal Finance)
High-Powered Investing All-In-One For Dummies (Business & Personal Finance)
Looking for help making smarter, more profitable high-end investment decisions? Why buy ten books that cover each of the major topics you need to understand, when High-Powered Investing All-In-One For Dummies gives you ten expert guide for the price of one?

This hands-on resource arms you with an arsenal of advanced investing...

Steve Jobs
Steve Jobs

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion...

How to Instantly Connect with Anyone: 96 All-New Little Tricks for Big Success in Relationships (Business Skills and Development)
How to Instantly Connect with Anyone: 96 All-New Little Tricks for Big Success in Relationships (Business Skills and Development)

This sequel to Leil’s international top selling “How to Talk to Anyone” makes you a master communicator with 96 all new cutting-edge communication “Little Tricks” for big success in business and social relationships―in person, by email, and on the phone. It has been praised as the 21st century version of...

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
–Tom Peters, author of In Search of Excellence and
...

The Behavioral Genetics of Psychopathology: A Clinical Guide
The Behavioral Genetics of Psychopathology: A Clinical Guide
New discoveries about the genetic underpinnings of many kinds of human experience are now constantly being made. This book explores the impact of these discoveries on the ways in which the common mental disorders are best conceptualized and treated.

Most people think of research in genetics as the search for genes. This is only one focus of...

Job Interviews For Dummies (Career/Education)
Job Interviews For Dummies (Career/Education)
Job interviews are crucial meetings that seal the deal on who gets hired. But, since the previous edition of Job Interviews for Dummies was published, everything about the interview process has changed in ways you need to know about and get comfortable with beforehand.

This completely revised and updated 3rd Edition...

Mastery: The Keys to Success and Long-Term Fulfillment
Mastery: The Keys to Success and Long-Term Fulfillment
Drawing on Zen philosophy and his expertise in the martial art of aikido, bestselling author George Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives. Whether you’re seeking to improve your career or your intimate relationships,...
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