Learn IT - Books tags persuasion

Cognitive Superiority: Information to Power

Springer, 2020

In a world of accelerating unending change, perpetual surveillance, and increasing connectivity, conflict has become ever more complex. Wars are no longer limited to the traditional military conflict domains?land, sea, air; even space and cyber space. The new battlefield will be the cognitive domain and the new conflict a larger...

Maximum Influence: The 12 Universal Laws of Power Persuasion

AMACOM, 2004

Do you realize how much your professional success, your personal relationships, your leadership potential, and your income depend on your ability to persuade, influence, and motivate other people? Whatever you want to achieve, Maximum Influence will help make it happen. Persuasion expert Kurt Mortensen has combined years of scientific...

The Myths of Innovation

O'Reilly, 2007

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling...

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

John Wiley & Sons, 2004

Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

New Developments in Categorical Data Analysis for the Social & Behavioral Science

Lawrence Erlbaum Associates, 2004

Almost all research in the social and behavioral sciences, and also in economic and marketing research, criminological research, and social medical research deals with the analysis of categorical data. Categorical data are quantified as either nominal or ordinal variables. This volume is a collection of up-to-date studies on modern categorical data...

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Lawrence Erlbaum Associates, 2003

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...

Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (2nd Edition)

New Riders Publishing, 2010

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project...

Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want

Bookshaker, 2009

Imagine using the right words to become irresistibly persuasive.
Would that be something useful for you?

The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not...

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

Apress, 2018

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. ...

Peers, Pirates, and Persuasion: Rhetoric in the Peer-to-Peer Debates

Parlor Press, 2006

PEERS, PIRATES, AND PERSUASION: RHETORIC IN THE PEER-TO-PEER DEBATES investigates the role of rhetoric in shaping public perceptions about a novel technology: peer-to-peer file-sharing networks. While broadband Internet services now allow speedy transfers of complex media files, Americans face real uncertainty about whether peer-to-peer file...

The Handbook of Communication Skills

Routledge, 2018

The Handbook of Communication Skills is recognised as one of the core texts in the field of communication, offering a state-of-the-art overview of this rapidly evolving field of study. This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense...

Handbook of Visual Communication : Theory, Methods, and Media (LEA's Communication Series)

Lawrence Erlbaum Associates, 2004

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together...

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