Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

With Say it Like Obama and Win!, you...

"At 7:48 a.m. on a Tuesday, I am showered, cleaned, shaved, pruned, fed, and deodorized, wearing a pressed shirt and shiny shoes, in a cab on my way to the San Francisco waterfront I'm far from home, going to an unfamiliar place, and performing for strangers, three stressful facts that mean anything can happen "

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Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project...

The present book 1 provides a rigorous treatment and coherent presentation of the consolidated results of the authors' work, over the past four years, on the employment of logic programming as a representational and reasoning tool. It comes out of a background of a world-wide research effort for at least the past six years on the...

The essays in A Companion to Rhetoric and Rhetorical Criticism explore rhetoric as a practical art of deliberation and judgment, best taught and learned through concrete examples of argument, interpretation, and criticism. Historically and in our own time scholars have shown that rhetoric can very well be theorized in the strong sense that...

Who else wants to be able to communicate effectively? From early theorists to modern social scientists studies in communication have undergone a number of significant changes. Many of the concepts of early researchers can be seen to underpin many of the practices of business communication today. Whether in an internal sense where radical...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...