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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
–Tom Peters, author of In Search of Excellence and
...

Natural Language Processing with Python
Natural Language Processing with Python
This book offers a highly accessible introduction to Natural Language Processing, the field that underpins a variety of language technologies, ranging from predictive text and email filtering to automatic summarization and translation. With Natural Language Processing with Python, you'll learn how to write Python programs to work with large...
Real Options Analysis Course : Business Cases and Software Applications
Real Options Analysis Course : Business Cases and Software Applications
Praise for Real Options Analysis Course

"Dr. Mun’s latest book is a logical extension of the theory and application presented in Real Options Analysis. More specifically, the Real Options Analysis Course presents numerous real options examples and provides the reader with step-by-step problem-solving techniques. After having read the...

Degunking Linux
Degunking Linux
Linux has grown in popularity and is increasingly being adopted by home users and others who laud this nearly un-crashable, free operating system. But setting up a Linux OS can be tricky and time consuming. And managing a Linux system can be even more difficult if you don't have the right knowledge. Degunking Linux expertly shows readers...
Utilizing Information Technology Systems Across Disciplines: Advancements in the Application of Computer Science (Premier Reference Source)
Utilizing Information Technology Systems Across Disciplines: Advancements in the Application of Computer Science (Premier Reference Source)
In the information technology age coupled with computer advances, information systems have become an integral part of many disciplines; accordingly, business, marketing, medicine, communication, banking, geography, physics, chemistry, aviation, pilots, forensics, agriculture, and even traf.c lights have one thing in common called...
MBA In A Day: What You Would Learn At Top-Tier Business Schools
MBA In A Day: What You Would Learn At Top-Tier Business Schools

Praise for MBA IN A DAY®

"Dr. Stralser’s book, MBA in a Day is must reading for every physician who is in a management role, anticipates management responsibilities, or functions in a private, solo, or group practice setting. Insights into the fundamentals of management, marketing, personnel management, finance, and...

Robotic Radiosurgery. Treating Tumors that Move with Respiration
Robotic Radiosurgery. Treating Tumors that Move with Respiration

Harold C. Urschel, Jr. (Editor-in-Chief) John J. Kresl · James D. Luketich Lech Papiez ·Robert D. Timmerman (Co-Editors) Raymond A. Schulz (Contributing Editor) Treating Tumors that Move with Respiration With Contributions by Numerous Experts Foreword by E. Thomson With 116 Figures in 168 Separate Illustrations, 120 in Color and...

The Strategy Gap: Leveraging Technology to Execute Winning Strategies
The Strategy Gap: Leveraging Technology to Execute Winning Strategies

Praise for The Strategy Gap

"With a better handle on the financial pulse of the business, enterprises will be better able to meet the Street’s expectations of financial transparency and corporate accountability. The writers do a masterful job of getting readers to this point of awareness, and further display their insight...

Social Simulation: Technologies, Advances and New Discoveries (Premier Reference)
Social Simulation: Technologies, Advances and New Discoveries (Premier Reference)
The simulation of social behavior in a variety of domains is an increasingly important technological tool.

eference survey of social simulation work, Social Simulation: Technologies, Advances and New Discoveries comprehensively collects the most exciting developments in the field. Drawing research contributions from a vibrant...

Trustworthy Computing: Analytical and Quantitative Engineering Evaluation
Trustworthy Computing: Analytical and Quantitative Engineering Evaluation
"The book itself is a commendable achievement, and it deals with the security and software reliability theory in an integrated fashion with emphasis on practical applications to software engineering and information technology. It is an excellent and unique book and definitely a seminal contribution and first of its kind."

...

Designing Security Architecture Solutions
Designing Security Architecture Solutions
The first guide to tackle security architecture at the software engineering level

Computer security has become a critical business concern, and, as such, the responsibility of all IT professionals. In this groundbreaking book, a security expert with AT&T Business's renowned Network Services organization explores system security
...
Computing for Numerical Methods Using Visual C++
Computing for Numerical Methods Using Visual C++
A visual, interdisciplinary approach to solving problems in numerical methods

Computing for Numerical Methods Using Visual C++ fills the need for a complete, authoritative book on the visual solutions to problems in numerical methods using C++. In an age of boundless research, there is a need for a programming language that can successfully...

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