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Improving Online Conversions For Dummies,® Google Advertisers’ Edition
Improving Online Conversions For Dummies,® Google Advertisers’ Edition

Welcome to Improving Online Conversions For Dummies, your guide to boosting your online performance and conversion rates using some of Google’s free and powerful tools.

About This Book

Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are...

The Facts on File Student's Dictionary of American English (Facts on File Writer's Library)
The Facts on File Student's Dictionary of American English (Facts on File Writer's Library)

The first purpose of any student's dictionary is to provide the basic information necessary to be able to understand a meaning, decipher a pronunciation, make a correct syllable break, and employ vocabulary appropriate to a particular situation. "The Facts On File Student's Dictionary of American English" is designed to...

Who Put the Butter in Butterfly?: And Other Fearless Investigations into Our Illogical Language
Who Put the Butter in Butterfly?: And Other Fearless Investigations into Our Illogical Language

When I wrote Imponderables™, I purposely omitted any questions about the origins of words and phrases. An Imponderable was a mystery that couldn’t be answered by standard reference books, and so many wonderful books about words already existed that I couldn’t believe there was a need for more.

As someone who uses...

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

Dictionary of Aviation: Over 5,500 Terms Clearly Defined
Dictionary of Aviation: Over 5,500 Terms Clearly Defined
This revised edition contains over 5,500 terms.
 
English is the universal language of communication used in civil aviation. This dictionary provides the basic vocabulary of terms used by pilots, cabin staff, maintenance crews, ground staff and travellers worldwide. The terms are those used in everyday...
The iPad Project Book
The iPad Project Book

Bridging the gap between the palm-sized iPod touch and a full-sized computer, Apple's iPad offers enough screen area and horsepower to perform the day-to-day tasks most people want to do. Packed with practical knowledge, this book will walk readers through how to manage their most common projects, from the simple (setting up a calendar...

Social Media Marketing: An Hour a Day
Social Media Marketing: An Hour a Day

Pick one. Test-drive a few luxury sports cars. A Ferrari, a Lamborghini, a Maserati maybe? Or compare the top First Growth Bordeaux from 2005. Maybe an Haut-Brion, Latour and Mouton-Rothschild? Alternatively, go play in a social media application. Perhaps creating your profile on Facebook or blogging about your passions or sharing...

Handbook of Open Source Tools
Handbook of Open Source Tools

The constant and speedy progress made by humankind in the industrial revolution, and more recently in the information technology era can be directly attributed to sharing of knowledge between various disciplines, reuse of the knowledge as science and technology advanced, and inclusion of this knowledge in the curriculum. The phrases...

Picture Yourself Learning Microsoft Word 2010
Picture Yourself Learning Microsoft Word 2010

Welcome to the world of Microsoft Word 2010. This new Picture Yourself book from Cengage Learning will help you use the many and varied features of one of Microsoft’s most popular products—Microsoft Word, part of the Microsoft Office Suite. Microsoft Word 2010 is a powerful word processing program that will take your...

Formulas and Functions: Microsoft Excel 2010
Formulas and Functions: Microsoft Excel 2010

MASTER CORE EXCEL 2010 TOOLS FOR BUILDING POWERFUL, RELIABLE SPREADSHEETS!

 

Excel expert Paul McFedries shows how to use Excel 2010’s core features to solve problems and get the answers you need! Using real-world examples, McFedries helps you get...

Objective-C Phrasebook (Developer's Library)
Objective-C Phrasebook (Developer's Library)

Objective-C Phrasebook gives you the code phrases you need to quickly and effectively complete your programming projects with Objective-C, on systems including iOS and Mac OS X.

 

Concise and Accessible

Easy to...

Microsoft Windows Home Server 2011 Unleashed (3rd Edition)
Microsoft Windows Home Server 2011 Unleashed (3rd Edition)

Covers the newest version of WHS!

 

This is the most comprehensive, practical, and useful guide to the brand-new version of Windows Home Server 2011. Paul McFedries doesn’t just cover all facets of running Windows Home Server: He shows how to use it...

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