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It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise...

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern...

Elasticity: Theory, Applications, and Numerics, Third Edition, continues its market-leading tradition of concisely presenting and developing the linear theory of elasticity, moving from solution methodologies, formulations, and strategies into applications of contemporary interest, such as fracture mechanics, anisotropic and composite...

Like other titles in the Visual QuickStart series, this book was written primarily as a reference. Unlike a book on a...

Chances are, you wanted a laptop because it’s compact, portable, and gets the job done. You’ll want this book for the same reasons. Small enough to fit into your laptop case, it gives you what you need to make the most of your laptop—even if it’s your first computer. After an introduction that familiarizes you with the...

In this book, the authors provide an insight into the field of RFID systems with an emphasis on networking aspects and research challenges related to passive Ultra High Frequency (UHF) RFID systems. The book reviews...

You may have done a little...

This book is designed to help students learn how to analyze and interpret research data with basic statistics. It is intended to be a supplemental text in an introductory (undergraduate or graduate) statistics or research methods course in the behavioral sciences or education and it can be used in conjunction with any mainstream text....

Take a deep breath and get ready to have a rollicking good time. That’s right — this is a computer book, but it’s fun. What a concept! Whether you’re brand-spanking new to the Office suite or a grizzled old Office veteran, I guarantee...

Late last year, in 2008, I was fi nishing work on another book called Electricity for the Entertainment Electrician & Technician when Danielle Monroe, one of the many wonderful people at Focal Press, sent me an email. Almost as an afterthought—one of those oh-by-the-ways—she mentioned that we should start work on...