In Critical Thinking: An Appeal to Reason, Peg Tittle empowers students with a solid grounding in the lifelong skills of considered analysis and argumentation that should underpin every student’s education. Starting with the building blocks of a good argument, this comprehensive new textbook offers a full...

“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”
–Keith Ferrazzi, author of Never Eat Alone

In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch...

This textbook serves as an introduction to the subject of embedded systems design, using microcontrollers as core components.  It develops concepts from the ground up, covering the development of embedded systems technology, architectural and organizational aspects of controllers and systems, processor models, and peripheral devices....

Elasticity: Theory, Applications, and Numerics, Third Edition, continues its market-leading tradition of concisely presenting and developing the linear theory of elasticity, moving from solution methodologies, formulations, and strategies into applications of contemporary interest, such as fracture mechanics, anisotropic and composite...

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern...

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise...

...

Thoughtfully organized, Physiology of Behavior provides a scholarly yet accessible portrait of the dynamic interaction between biology and behavior....

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get...

"Sales Presentation Techniques (That Really Work!)" discusses the role of presentations in today's sales model, and advises salespeople when to go for the flashy presentation, and when to keep it simple and straightforward. Sales guru Stephan Schiffman explains the dos and don'ts of PowerPoint, and how to prepare for any...

With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in your data. For each test, the original data is shown with the steps needed to get to the...