Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie...

Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the...

Dennis Lock's masterly exposition of the principles and practice of project management has been preeminent in its field for four decades. It was among the very few early books to treat project management holistically, rather than as a collection of separate techniques. It thus explains the entire project management process in great...

This book provides an extensive introduction to the theory and concepts...

Building Engaged...

Heterogeneous Computing with OpenCL teaches OpenCL and parallel programming for complex systems that may include a variety of device architectures: multi-core CPUs, GPUs, and fully-integrated Accelerated Processing Units (APUs) such as AMD Fusion technology. Designed to work on multiple platforms and with wide industry support, OpenCL...

The abstract branch of theoretical computer science known as Computation Theory typically appears in undergraduate academic curricula in a form that obscures both the mathematical concepts that are central to the various components of the theory and the relevance of the theory to the typical student. This regrettable situation is due largely...

Network synchronization plays a...

Equipping the reader with a...

In order to be able to write good software, students will need to be familiar with a range of techniques; good programming practice, experience of problem solving, familiarity with development methodologies, and knowledge of software processes. This book takes a new approach to the teaching of software development. Using a collection of case...

Multicore Programming Using the ParC Language discusses the principles of practical parallel programming using shared memory on multicore machines. It uses a simple yet powerful parallel dialect of C called ParC as the basic programming language. Designed to be used in an introductory course in parallel programming and covering basic...