Learn IT - Books tags product

Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy

John Wiley & Sons, 2002

As I mentioned, an old saying informs us, “It’s not what happens to you; it’s how you handle it.” Nowhere is that truer than during a business crisis, slump, or downturn.

Of the 15 fool-proof business strategies presented in this book, none are more important than the personal strategies presented in Part I. The...

Marketing Unwrapped

John Wiley & Sons, 2001

Nobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,...

Advances In Quantitative Analysis Of Finance And Accounting

World Scientific Publishing, 2008

Advances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting, as well as applications of quantitative methods to problems in...

Knight's 24-Hour Trainer: Microsoft SQL Server 2008 Integration Services (Wrox Programmer to Programmer)

Wrox Press, 2009

A unique book-and-video package for learning Microsoft SQL Server Integration Services

If you need a practical, hands-on introduction to Microsoft SQL Server 2008 Integration Services (SSIS), this book and video package from foremost SSIS authority Brian Knight gets you thoroughly up to speed. Each lesson in the book...

My iPhone (Covers iPhone 3G and 3GS) (3rd Edition)

Que, 2009

Step-by-step instructions with callouts to iPhone images that show you exactly what to do.

Help when you run into iPhone problems or limitations.

Tips...

Wired for Innovation: How Information Technology is Reshaping the Economy

MIT Press, 2009

A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of...

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

Kogan Page, 2006

Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and...

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

John Wiley & Sons, 2002

How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customerÂs lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

Investment Manager Analysis: A Comprehensive Guide to Portfolio Selection, Monitoring and Optimization

John Wiley & Sons, 2004

Investment Manager Analysis provides readers with a broad framework that covers the investment manager due diligence process from initial screening to analytical techniques, interviewing skills, and legal and contract negotiations. As it guides the reader through the selection process, it clearly demonstrates a variety of mechanisms for...

Engineering Web Applications (Data-Centric Systems and Applications)

Springer, 2009

Nowadays, Web applications are almost omnipresent. The Web has become a platform not only for information delivery, but also for eCommerce systems, social networks, mobile services, and distributed learning environments. Engineering Web applications involves many intrinsic challenges due to their distributed nature, content orientation, and the...

Auditory and Visual Sensations

Springer, 2009

The subject of the book is the grounding of architectural acoustics in psychophysics (perception, listener preferences) and neuroscience (auditory function, neural correlates of perception and preference). This is the first rational-scientific approach to designing performance spaces that is based on systematic psychoacoustical observations of...

SmartDraw For Dummies (Computer/Tech)

For Dummies, 2009

Welcome to SmartDraw For Dummies, the book written especially for those who are lucky enough to have discovered the best business graphics program on the market and want to find out how to use it in time to finish that report, sales presentation, or product brochure that was due yesterday.

Have you ever needed to create a graph of recent...

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