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 |  |  Marketing UnwrappedNobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,... |  |  Advances In Quantitative Analysis Of Finance And AccountingAdvances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting, as well as applications of quantitative methods to problems in... |
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 |  |  |  |  Wired for Innovation: How Information Technology is Reshaping the EconomyA wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of... |
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 Engineering Web Applications (Data-Centric Systems and Applications)Nowadays, Web applications are almost omnipresent. The Web has become a platform not only for information delivery, but also for eCommerce systems, social networks, mobile services, and distributed learning environments. Engineering Web applications involves many intrinsic challenges due to their distributed nature, content orientation, and the... |  |  Auditory and Visual SensationsThe subject of the book is the grounding of architectural acoustics in psychophysics (perception, listener preferences) and neuroscience (auditory function, neural correlates of perception and preference). This is the first rational-scientific approach to designing performance spaces that is based on systematic psychoacoustical observations of... |  |  SmartDraw For Dummies (Computer/Tech)Welcome to SmartDraw For Dummies, the book written especially for those who are lucky enough to have discovered the best business graphics program on the market and want to find out how to use it in time to finish that report, sales presentation, or product brochure that was due yesterday.
Have you ever needed to create a graph of recent... |
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