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 Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits
students and managers, we look back to how this book became a well established
core text in many business schools internationally and amongst a lot of
managers. It seems not that long ago when we embarked on this project, yet as
our publisher... | | | | |
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Flavonoids: Chemistry, Biochemistry and Applications
It is with great pleasure that we accepted the offer by CRC Press to assemble and edit this
compilation of reviews on flavonoids and their properties and functions for the present
volume. We considered the volume timely in that the last book of this general type, The
Flavonoids—Advances in Research Since 1986 (edited by... | | Microbiology in Action (Studies in Biology)
When we wrote Introductory Microbiology some very hard decisions had to be
made concerning the contents of the book. We were constrained by the style
of the Studies in Biology series to write a book of no more than 200 pages. In
the end, we decided that students needed a description of what microorganisms
were and how they can... | | Pocket Guide to Critical Care Pharmacotherapy
Critical care medicine is a cutting-edge medical field
that is highly evidence-based. Studies are continuously
published that alter the approach to patient care. As a critical
care clinician, I am aware of the tremendous commitment
required to provide optimal evidence-based care.
Pocket Guide to Critical Care... |
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| | Taylor's Musculoskeletal Problems and Injuries: A Handbook
After more than a quarter century as a primary care educator, I am
convinced that our graduates enter practice inadequately trained in
the diagnosis and management of musculoskeletal problems and
injuries. One reason for this perceived deficiency is the relatively
short duration of primary care training—typically three... | | Strabismus Surgery and its Complications
Strabismus Surgery and its Complications is divided into two
distinct sections. Part I outlines the surgical management of
strabismus in 17 chapters. A full range of topics is covered
including basic anatomy and physiology, surgical planning,
preoperative and postoperative management, and surgical
techniques. Surgical... |
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