Learn IT - Books tags relationship

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

Kogan Page, 2008

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike...

Marketing Strategy and Competitive Positioning (4th Edition)

Prentice Hall, 2008

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the...

ITIL Service Operation 2011 Edition (Best Management Practices)

The Stationery Office, 2011

The ITIL Editions 2011 has been updated for clarity, consistency, correctness and completeness. By focusing on delivery and control process activities, ITIL Service Operation describes how a highly desirable steady state of managing services can be achieved on a day-to-day basis. Key Features The updated ITIL publications share a similar...

ITIL Service Strategy 2011 Edition

The Stationery Office, 2011

The ITIL 2011 Editions have been updated for clarity, consistency, correctness and completeness. ITIL Service Strategy provides a view of ITIL that aligns business and IT so that each brings out the best in the other. It ensures that every stage of the service lifecycle stays focused on the business case and relates to all the companion...

ITIL Continual Service Improvement 2011 Edition (Best Management Practices)

Stationery Office, 2011

The ITIL 2011 Editions have been updated for clarity, consistency, correctness and completeness. Alongside the delivery of consistent, repeatable process activities as part of service quality, ITIL has always emphasized the importance of continual service improvement. Focusing on the process elements involved in identifying and introducing...

Food Process Engineering and Technology (Food Science and Technology)

Academic Press, 2008

We begin this book with the theme of the 13th World Congress of the International Union of Food Science and Technology (IUFoST), held in Nantes, France, in September 2006, in recognition of the vital role of food and food processing in our life. The necessity to subject the natural food materials to some kind of treatment...

Glucose Metabolism in the Brain, Volume 51 (International Review of Neurobiology.)

Academic Press, 2002

Glucose is an essential energy source for the adult human brain. When blood glucose levels fall by half from a normal fasting value (to about 2–3 mM), there is some cognitive impairment and, at glucose levels below 1 mM, mental confusion is evident and coma may result from sustained glucose deprivation. Recent studies...

MRI of the Liver: Imaging Techniques, Contrast Enhancement, Differential Diagnosis

Springer, 2003

The practicing radiologist is continually challenged to update his/her competencies so as to deliver state-of-the-art radiological care. Nowhere is this truer than in the rapidly evolving world of magnetic resonance imaging, where innovations in both technology and diagnostic pharmaceuticals have dramatically altered the landscape...

Infections and the Cardiovascular System: New Perspectives (Emerging Infectious Diseases of the 21st Century)

Springer, 2003

Infectious agents have been recognized to involve the heart and vascular system for well over a century. Traditional concepts and teachings of their involvement in the pathogenesis of disease have been by a few established mechanisms. Bacterial and occasionally fungal microorganisms were known to invade and multiply on the...

Nutrigenomics (Oxidative Stress and Disease)

CRC Press, 2005

Nutrition research commenced more than 200 years ago in the dawn of the chemical revolution. The “golden age of nutrition” began in the early 1910s and continued into the 1940s when nutritional sciences focused primarily on diseases associated with single nutrient deficiencies. This led to the formulation of the...

The Vascular Endothelium I (Handbook of Experimental Pharmacology) (v. 1)

Springer, 2006

It was with great pleasure that I accepted the invitation of Springer to edit this book.My association with the vascular endothelium covers a large part of my scientific career and, as with any good long-standing relationship, it has had moments of great excitement and periods of laborious construction. It has sometimes been...

Operative Neuromodulation: Volume 1: Functional Neuroprosthetic Surgery. An Introduction (Acta Neurochirurgica Supplement)

Springer, 2007

This is the first part in a two-volume work on neuromodulation. It describes techniques and procedures applied in internal contact with non-neural tissues surrounding the nervous system (dura or cerebrospinal fluid), as in the case of epidural stimulation for pain or intrathecal drug application for the treatment of spasticity and pain. In...

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