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 Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail... |  |  |  |  Allies and Enemies: How the World Depends on Bacteria
Bacteria: How they keep you alive. How they can kill you. How we can all live together happily.
Bacteria are invisible, mysterious, deadly, self-sufficient…and absolutely essential for all life, including yours. No other living... |
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