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 Purple Cow: Transform Your Business by Being RemarkableYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former... |  |  |  |  Getting Started With Oracle SOA Suite 11g R1 A Hands-On TutorialOn July 1, 2009 Oracle announced the 11gR1 release of Fusion Middleware of which SOA Suite is a key part. Service-oriented architecture (SOA), business process management (BPM), event-driven architecture (EDA), and related technologies are at the heart of modern enterprise software solutions aimed at providing greater business agility and... |
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 |  |  Evaluating Project Decisions: Case Studies in Software EngineeringEffective decisions are crucial to the success of any software project, but to make better decisions you need a better decision-making process. In Evaluating Project Decisions, leading project management experts introduce an innovative decision model that helps you tailor your decision-making... |  |  Programming Scala (Animal Guide)Learn how to be more productive with Scala, a new multi-paradigm language for the Java Virtual Machine (JVM) that integrates features of both object-oriented and functional programming. With this book, you'll discover why Scala is ideal for highly scalable, component-based applications that support concurrency and distribution. ... |
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