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Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

Eliminating Healthcare Disparities in America: Beyond the IOM Report
Eliminating Healthcare Disparities in America: Beyond the IOM Report
In their timely and important book, ELIMINATING HEALTHCARE DISPARITIES IN AMERICA: BEYOND THE IOM REPORT, Dr. Richard Allen Williams and colleagues provide a comprehensive analysis of the causes and potential solutions to eliminating health care disparities. Their work is timely, because little progress has been made in reducing...
The Handbook of Data Mining
The Handbook of Data Mining
With the rapid introduction of highly sophisticated computers, (tele)communication, service, and manufacturing systems, a major shift has occurred in the way people use technology and work with it. The objective of this book series on Human Factors and Ergonomics is to provide researchers and practitioners a platform where important issues related...
Credit and Community: Working-Class Debt in the UK since 1880
Credit and Community: Working-Class Debt in the UK since 1880
Credit's centrality to the current economic crisis makes the publication of Sean O'Connell's social history of working-class credit consumption particularly timely. Although the credit crunch came too late to be included in this book, the portrait of a complex relationship between lenders and borrowers over the past 120 years should be required...
Architecture and Methods for Flexible Content Management in Peer-to-Peer Systems
Architecture and Methods for Flexible Content Management in Peer-to-Peer Systems

At times when the IT manager’s best friend is systems consolidation (which is a euphemism for centralisation), it may come somewhat as a surprise for you that this book investigates decentralisation in the context of content management systems. It may seem quite obvious
that content will and should be managed by the party who
...

Creative Problem Solving for Managers: Developing Skills for Deci
Creative Problem Solving for Managers: Developing Skills for Deci

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

...

The Linked Photographers' Guide to Online Marketing and Social Media
The Linked Photographers' Guide to Online Marketing and Social Media

"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing...

Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast!
Actionable Intelligence: A Guide to Delivering Business Results with Big Data Fast!

Building an analysis ecosystem for a smarter approach tointelligence

Keith Carter's Actionable Intelligence: A Guide to DeliveringBusiness Results with Big Data Fast! is the comprehensive guideto achieving the dream that business intelligence practitionershave been chasing since the concept itself came into being....

Advances in Design and Specification Languages for Embedded Systems: Selected Contributions from FDL06
Advances in Design and Specification Languages for Embedded Systems: Selected Contributions from FDL06
Embedded systems are meanwhile in the focus of industry in quite different application domains such as automotive, avionics, telecom, and consumer products. The need for a shift in design methodologies towards system level design is widely recognised and design flows aimed to an integration of software and hardware specification and implementation...
Unknown Quantity: A Real and Imaginary History of Algebra
Unknown Quantity: A Real and Imaginary History of Algebra
Prime Obsession taught us not to be afraid to put the math in a math book. Unknown Quantity heeds the lesson well. So grab your graphing calculators, slip out the slide rules, and buckle up! John Derbyshire is introducing us to algebra through the ages—and it promises to be just what his die-hard fans have been waiting...
Euroscepticism: Party Politics, National Identity and European Integration (European Studies 20)
Euroscepticism: Party Politics, National Identity and European Integration (European Studies 20)

The accelerated pace of European integration since the early 1990s has been accompanied by the emergence of increasingly prominent and multiform oppositions to the process. The term Euroscepticism has appeared with growing frequency in a range of political, media, and academic discourses. Yet, the label is applied to a wide range of...

Cloud Development and Deployment with Cloudbees (Community Experience Distilled)
Cloud Development and Deployment with Cloudbees (Community Experience Distilled)

All technology evangelists talk about revolutions. Even they just have a classic product to demonstrate. So, if I tell you that the Cloud will change the IT industry, you may consider that I'm biased, being a CloudBees employee. Anyway, I'm convinced that a huge shift has been introduced by the Cloud technologies and the way in which...

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