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Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing?currently utilized with great success on Instagram and YouTube?is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on...

Humans: A Brief History of How We F*cked It All Up
Humans: A Brief History of How We F*cked It All Up
*NOW AN INTERNATIONAL BESTSELLER*

A
Toronto Star Bestselling Book of the Year

“Witty and entertaining.”—Sarah Knight

“Laugh-out-loud.”—Steve Brusatte

AN EXHILARATING JOURNEY THROUGH THE
...
Adobe Photoshop Elements 10: Maximum Performance: Unleash the hidden performance of Elements
Adobe Photoshop Elements 10: Maximum Performance: Unleash the hidden performance of Elements

Master the most powerful photo editing tools and techniques that Elements has to offer! Using step-by-step projects, Mark Galer will have you creating stunning images in no time at all. Whether you want to create impressive, seamless montages, optimize your photos for perfect print quality, or simply enhance your images for maximum impact,...

Adobe Photoshop Elements 11 for Photographers: The Creative Use of Photoshop Elements
Adobe Photoshop Elements 11 for Photographers: The Creative Use of Photoshop Elements

To coincide with some of the biggest changes in Photoshop Elements for years, Philip Andrews completely revises his bestselling title to include all the new features of this release. See how the new interface works alongside new tools, techniques and workflows to make editing, enhancing and sharing your pictures easier than ever. And as...

Concrete Fracture: A Multiscale Approach
Concrete Fracture: A Multiscale Approach

The study of fracture mechanics of concrete has developed in recent years to the point where it can be used for assessing the durability of concrete structures and for the development of new concrete materials. The last decade has seen a gradual shift of interest toward fracture studies at increasingly smaller sizes and scales....

Legendary Artists and the Clothes They Wore
Legendary Artists and the Clothes They Wore

Whether it’s Cecil Beaton’s flamboyant, classically tailored suits, Frida Kahlo’s love of bright color, or Cindy Sherman’s penchant for minimalism, an artist’s attire often reflects the creative and spiritual essence of his or her work. In Legendary Artists and the Clothes They Wore, fashion...

Introduction to Mobile Telephone Systems: 1G, 2G, 2.5G, and 3G Technologies and Services
Introduction to Mobile Telephone Systems: 1G, 2G, 2.5G, and 3G Technologies and Services

If you are involved or getting involved in mobile communication technologies and services, this book is for you. This book explains the different types of mobile telephone technologies and systems from 1st generation digital broadband. It describes the basics of how they operate, the different types of wireless voice, data and information...

Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

Eliminating Healthcare Disparities in America: Beyond the IOM Report
Eliminating Healthcare Disparities in America: Beyond the IOM Report
In their timely and important book, ELIMINATING HEALTHCARE DISPARITIES IN AMERICA: BEYOND THE IOM REPORT, Dr. Richard Allen Williams and colleagues provide a comprehensive analysis of the causes and potential solutions to eliminating health care disparities. Their work is timely, because little progress has been made in reducing...
The Handbook of Data Mining
The Handbook of Data Mining
With the rapid introduction of highly sophisticated computers, (tele)communication, service, and manufacturing systems, a major shift has occurred in the way people use technology and work with it. The objective of this book series on Human Factors and Ergonomics is to provide researchers and practitioners a platform where important issues related...
Credit and Community: Working-Class Debt in the UK since 1880
Credit and Community: Working-Class Debt in the UK since 1880
Credit's centrality to the current economic crisis makes the publication of Sean O'Connell's social history of working-class credit consumption particularly timely. Although the credit crunch came too late to be included in this book, the portrait of a complex relationship between lenders and borrowers over the past 120 years should be required...
Architecture and Methods for Flexible Content Management in Peer-to-Peer Systems
Architecture and Methods for Flexible Content Management in Peer-to-Peer Systems

At times when the IT manager’s best friend is systems consolidation (which is a euphemism for centralisation), it may come somewhat as a surprise for you that this book investigates decentralisation in the context of content management systems. It may seem quite obvious
that content will and should be managed by the party who
...

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