When first published in 1963, IBM CEO Thomas Watson Jr.’s A Business and Its Beliefs gave readers an unprecedented look inside IBM’s executive offices. Watson--son of IBM’s founder--candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise...

ALL NEW TUTORIALS IN THIS NEW 3RD EDITION provide a unique and rigorous approach to teaching 3d artists the art and techniques of creating CG environments with the latest version of 3ds Max (200,000+ users).

3ds Max is the leading 3D modeling, animation, and rendering solution for artists, schools, and production...

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

In this practical guide, globally recognized renewable energy researcher and professor Henrik Lund describes the modeling and simulation techniques that can be utilised to ensure at the outset of any renewable energy project that the resources available will meet supply demands. A clear, comprehensive methodology is set forth for comparing...

Apple announced the original iPad on January 27, 2010, and the technology world hasn’t been the same since. Customers rushed to buy the tablet, snapping up more than 300,000 the day it went on sale. Competitors rushed to copy it, with Samsung, Motorola, Amazon, and others creating their own variations on the app-friendly...

The sheer computing power of modern information technology is changing the face of research not just in science, technology and mathematics, but in humanities and cultural studies too. Recent decades have seen a major shift both in attitudes and deployment of computers, which are now vital and highly effective tools in disciplines where they...