This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

The Standard Handbook of Electronics Engineering has defined its field for over thirty years. Spun off in the 1960’s from Fink’s Standard Handbook of Electrical Engineering, the Christiansen book has seen its markets grow rapidly, as electronic engineering and microelectronics became the growth engine of digital computing. The EE...

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The accelerated pace of European integration since the early 1990s has been accompanied by the emergence of increasingly prominent and multiform oppositions to the process. The term Euroscepticism has appeared with growing frequency in a range of political, media, and academic discourses. Yet, the label is applied to a wide range of...

When organizations try to connect with their customers online, one of the first things they always want to know is “how can we get our users to do...

Welcome to the proceedings of the 23rd International Conference on Scientific and Statistical Database Management held in Portland, Oregon, where it celebrated its 30th birthday. The first incarnation of SSDBM (then called the Workshop on Statistical Database Management) took place in Menlo Park, California, in December 1981. Since...

Real time 3D games have been around for well over ten years now. We’ve played them, created assets in the style of our favorites, and maybe even “mod”ed a few of them. But until recently, the cost of licensing one of the premier game engines has ranged from several hundred thousand to several million dollars per title...

These words may contradict each other, but they express the roller coaster of sentiments felt by real-time strategy games players like me. I remember spending countless hours playing brilliant games such as EA/Maxis’s SimCity and SimCity 2000,...

IN TRADITIONAL COMPUTER GRAPHICS, 3D objects are created using highlevel surface representations such as polygonal meshes, NURBS (nonuniform rational B-spline) patches, or subdivision surfaces. Using this modeling paradigm, visual properties of surfaces, such as color, roughness, and reflectance, are described by means of a shading...