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Content Everywhere: Strategy and Structure for Future-Ready Content
Content Everywhere: Strategy and Structure for Future-Ready Content

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.

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Master Techniques in Orthopaedic Surgery: Fractures
Master Techniques in Orthopaedic Surgery: Fractures
American medicine remains in the midst of a profound and wrenching transformation. The government, Wall Street, third party payers, and patients have demanded improved medical care at lower cost. Better medicine (orthopaedics) occurs when doctors practice medicine consistently on the basis of the best scientific evidence...
Guide to Assembly Language: A Concise Introduction
Guide to Assembly Language: A Concise Introduction
The purpose of this text is to assist one in learning how to program in Intel assembly language in a minimal amount of time. In addition, through programming the reader learns more about the computer architecture of the Intel 32-bit processor and also the relationship between high-level languages and low-level languages.

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Health Care Reform Simplified: Guide Your Family and Your Business through Health Care Reform
Health Care Reform Simplified: Guide Your Family and Your Business through Health Care Reform

Health Care Reform Simplified describes the Patient Protection and Affordable Care Act of 2010. It translates the law’s complex language into terms that are easy to understand, explaining what the new law does, when its provisions take effect, and how to plan for individual, family, and business health coverage. This...

Chronobiology and Obesity
Chronobiology and Obesity

Circadian rhythms are such an innate part of our lives that we rarely pause to speculate why they even exist. Some studies have suggested that the disruption of the circadian system may be causal for obesity and manifestations of Metabolic Syndrome (MetS). Shift-work, sleep-deprivation and bright-light-exposure at night are related to...

The Retina and Circadian Rhythms (Springer Series in Vision Research)
The Retina and Circadian Rhythms (Springer Series in Vision Research)

Daily rhythms are a ubiquitous feature of living systems. Generally, these rhythms are not just passive consequences of cyclic fluctuations in the environment, but instead originate within the organism. In mammals, including humans, the master pacemaker controlling 24-hour rhythms is localized in the suprachiasmatic nuclei of the hypothalamus...

Learning Pixelmator
Learning Pixelmator

Enhance your photos effectively and unleash the artist inside, with Pixelmator

Overview

  • Learn how to use Pixelmator and its primary tools.
  • Discover how to edit your photos using real world examples.
  • Use the Effect tools and artistically enhance your images.

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iPad: The Missing Manual
iPad: The Missing Manual
Apple announced the original iPad on January 27, 2010, and the technology world hasn’t been the same since. Customers rushed to buy the tablet, snapping up more than 300,000 the day it went on sale. Competitors rushed to copy it, with Samsung, Motorola, Amazon, and others creating their own variations on...
Do You Matter? How Great Design Will Make People Love Your Company
Do You Matter? How Great Design Will Make People Love Your Company

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”

John Sculley  former CEO, Pepsi and Apple

 

“Great design is about...

Wellbeing, Resilience and Sustainability: The New Trinity of Governance (Building a Sustainable Political Economy: SPERI Research & Policy)
Wellbeing, Resilience and Sustainability: The New Trinity of Governance (Building a Sustainable Political Economy: SPERI Research & Policy)

Wellbeing, resilience and sustainability are three of the most popular ideas in current usage and are said to represent a much-needed paradigm shift in political and policy thinking. This book is unique in bringing the three concepts together as representing a new trinity of governance. Here we introduce some of the commonalities...

Contemporary Issues Shaping Chinas Civil Aviation Policy
Contemporary Issues Shaping Chinas Civil Aviation Policy

The emergence of China as a future major participant in international aviation raises some interesting questions, especially from a strategic policy perspective. The progressive shift from a command to a mixed market economy under the central leadership of the Beijing administration now finds itself faced with the needs to balance a strategic...

Flash iOS Apps Cookbook
Flash iOS Apps Cookbook
The iPhone is revolutionary. Every day, it seems, someone finds an innovative use for it and, in the App Store, the perfect outlet for their work. Its success has made apps cool and helped shift delivery of content away from the browser. Adobe has reacted to this change by repositioning the Flash platform, and providing the tools required for...
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