Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Blender, the open-source 3D software, is more popular than ever and continues to add functionality. If you're an intermediate or advanced user, this new edition of Tony Mullen's expert guide is what you need to get up to speed on...

When I started HubSpot in June 2006 with my business partner, Dharmesh Shah, our experiences with marketing agencies led us to almost entirely avoid working with them. In fact, we designed our original business model around selling our marketing software directly to end customers, and developed an internal marketing team that would not be...

Electrical Circuit Theory and Technology is a fully comprehensive text for courses in electrical and electronic principles, circuit theory and electrical technology. The coverage takes students from the fundamentals of the subject, to the completion of a first year degree level course. Thus, this book is ideal for students studying...