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 Expressive Processing: Digital Fictions, Computer Games, and Software Studies
What matters in understanding digital media? Is looking at the external appearance and audience experience of software enough--or should we look further? In Expressive Processing, Noah Wardrip-Fruin argues that understanding what goes on beneath the surface, the computational processes that make digital media function, is... |  |  |  |  On Computing: The Fourth Great Scientific Domain
Computing isn't simply about hardware or software, or calculation or applications. Computing, writes Paul Rosenbloom, is an exciting and diverse, yet remarkably coherent, scientific enterprise that is highly multidisciplinary yet maintains a unique core of its own. In On Computing, Rosenbloom proposes that computing is a great... |
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 Computing: A Concise History (MIT Press Essential Knowledge)
The history of computing could be told as the story of hardware and software, or the story of the Internet, or the story of "smart" hand-held devices, with subplots involving IBM, Microsoft, Apple, Facebook, and Twitter. In this concise and accessible account of the invention and development of digital technology, computer historian... |  |  International Marketing: Strategy and Theory
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.
The 4th edition of International Marketing has been written... |  |  Google and the Culture of Search
What did you do before Google?
The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study... |
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 Learning Highcharts
Highcharts is a popular web charting software that produces stunning and smooth animated JavaScript and HTML5 SVG graphs. It is among the leading web charting software in the market and has been used in many different sectors — from financial to social websites. Although it is built on top of jQuery, it is so simple to construct that... |  |  Desire2Learn for Higher Education Cookbook
Creating an engaging online or web-enhanced class in the Desire2Learn Learning Environment doesn't have to be difficult. The easy-to-follow recipes in this cookbook guide you through everything from getting your course ready for students to calculating final grades.
"Desire2Learn for Higher Education Cookbook" offers... |  |  Fuzzy Sets in Management, Economy & Marketing
The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the... |
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