Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

In Critical Thinking: An Appeal to Reason, Peg Tittle empowers students with a solid grounding in the lifelong skills of considered analysis and argumentation that should underpin every student’s education. Starting with the building blocks of a good argument, this comprehensive new textbook offers a full...

This new Fifth Edition of Principles of Lasers incorporates corrections to the previous edition. The text’s essential mission remains the same: to provide a wide-ranging yet unified description of laser behavior, physics, technology, and current applications. Dr. Svelto emphasizes the physical rather than the mathematical...

Introduction to Differential Calculus fully engages readers by presenting the fundamental theories and methods of differential calculus and then showcasing how the discussed concepts can be...

As the number of forensic science and forensic chemistry degree programs has increased over the last few years, Forensic Chemistry was the first book to specifically address this rapidly growing field. It introduces the principal areas of study from the perspective of analytical chemistry, addressing the legal context in which forensic...

This revised and extensively expanded edition of Computability and Complexity Theory comprises essential materials that are core knowledge in the theory of computation. The book is self-contained, with a preliminary chapter describing key mathematical concepts and notations.  Subsequent chapters move from the qualitative aspects of...

Since the first Handbook of Cell-Penetrating Peptides was prepared in 2001, the wealth of new information on the use of these peptides as transport systems has in fact served to confound the field. The constant internal change in the field of cell-penetrating peptides (CPPs) is due to recent research uncovering apparent ambiguities in...

Exclusive Podcast Academy training now available in a book!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you...

"Fixed-Point Algorithms for Inverse Problems in Science and Engineering" presents some of the most recent work from top-notch researchers studying projection and other first-order fixed-point algorithms in several areas of mathematics and the applied sciences. The material presented provides a survey of the state-of-the-art...

Nowadays, Agile application development is usually done at a fast pace when many developers are working on the same piece of code. Every so often, this becomes a real challenge if there's no permanent control over consistency of the project source. It is often impossible to force lazy and/or busy programmers to execute tests before and...