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 The Complete Idiot's Guide to Persuasion
Get your way ? the smart way.
Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot?s Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, ... |  |  How to Eat an Elephant: Achieving Financial Success One Bite at a Time
Take control of your personal finances—one bite at a time
Getting your financial house in order is a big job. At first, you might even feel like you've bitten off more than you can chew. But don't give up! In How to Eat an Elephant, you'll gain vital understanding of important personal finance basics... |  |  More than Nature Needs: Language, Mind, and Evolution
The human mind is an unlikely evolutionary adaptation. How did humans acquire cognitive capacities far more powerful than anything a hunting-and-gathering primate needed to survive? Alfred Russel Wallace, co-founder with Darwin of evolutionary theory, saw humans as "divine exceptions" to natural selection. Darwin thought use of... |
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