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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Mastering Scientific and Medical Writing: A Self-help Guide
Mastering Scientific and Medical Writing: A Self-help Guide
You may ask why anyone would want to write yet another book about scientific writing. There are many books on the subject, some more useful than others, and the abundance of literature on this topic may confuse rather than guide.

I felt that this book was necessary for several reasons. During the past years, I
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The Vascular Endothelium I (Handbook of Experimental Pharmacology) (v. 1)
The Vascular Endothelium I (Handbook of Experimental Pharmacology) (v. 1)
It was with great pleasure that I accepted the invitation of Springer to edit this book.My association with the vascular endothelium covers a large part of my scientific career and, as with any good long-standing relationship, it has had moments of great excitement and periods of laborious construction. It has sometimes been...
WebKit For Dummies
WebKit For Dummies

Mobile apps are the rocket fuel powering the growth of the web today.

Everything is going mobile. If you’re starting a web business today without a mobile strategy, or if you have a mobile strategy but it isn’t the center of your business, you’re going to have a hard time gaining any sort of traction.
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Uncertainty Theory: A Branch of Mathematics for Modeling Human Uncertainty (Studies in Computational Intelligence)
Uncertainty Theory: A Branch of Mathematics for Modeling Human Uncertainty (Studies in Computational Intelligence)
Some information and knowledge are usually represented by human language like “about 100km”, “approximately 39 ?C”, “roughly 80kg”, “low speed”, “middle age”, and “big size”. Perhaps some people think that they are subjective probability or they are fuzziness....
Learning Java
Learning Java

Java is the preferred language for many of today’s leading-edge technologies—everything from smartphones and game consoles to robots, massive enterprise systems, and supercomputers. If you’re new to Java, the fourth edition of this bestselling guide provides an example-driven introduction to the latest language...

VHDL for Logic Synthesis
VHDL for Logic Synthesis

Making VHDL a simple and easy-to-use hardware description language

Many engineers encountering VHDL (very high speed integrated circuits hardware description language) for the first time can feel overwhelmed by it. This book bridges the gap between the VHDL language and the hardware that results from logic synthesis with...

Beginning SharePoint Designer 2010
Beginning SharePoint Designer 2010

Microsoft SharePoint is taking the world by storm. More and more, web designers are being blown along with it — whether they want to be or not. SharePoint is a large, complicated web application. There is a lot of confl icting, confusing (and sometimes just plain bad) advice fl oating around with regard to how to go about customizing...

Introduction to Digital Systems: Modeling, Synthesis, and Simulation Using VHDL
Introduction to Digital Systems: Modeling, Synthesis, and Simulation Using VHDL

A unique guide to using both modeling and simulation in digital systems design

Digital systems design requires rigorous modeling and simulation analysis that eliminates design risks and potential harm to users. Introduction to Digital Systems: Modeling, Synthesis, and Simulation Using VHDL introduces the application...

Information and Coding Theory (Springer Undergraduate Mathematics Series)
Information and Coding Theory (Springer Undergraduate Mathematics Series)
As thi s Preface is being written, th e twent ieth century is coming to an end . Historians may perhaps come to refer to it as the cent ury of information, jus t as its predecessor is associated with the proce ss of indust rialisation. Successive technological developments such as the telephone, radio, television , compute rs and...
Moving To The Cloud: Developing Apps in the New World of Cloud Computing
Moving To The Cloud: Developing Apps in the New World of Cloud Computing
Information is the most valuable resource in the 21st century. Whether for a consumer looking for a restaurant in San Francisco, a small business woman checking textile prices in Bangalore, or a financial services executive in London studying stock market trends, information at the moment of decision is key in providing the...
Exposure: From Snapshots to Great Shots
Exposure: From Snapshots to Great Shots

Now that you've bought an amazing new DSLR, you need a book that goes beyond the camera manual to teach you how to take great shots, and that begins with understanding the fundamental principles of great photography.

With Exposure: From Snapshots to Great Shots, popular photographer Jeff Revell starts with the
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