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 Marketing Accountability: How to Measure Marketing Effectiveness
One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.
Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important... |  |  Data Protection: Governance, Risk Management, and ComplianceFailure to appreciate the full dimensions of data protection can lead to poor data protection management, costly resource allocation issues, and exposure to unnecessary risks. Data Protection: Governance, Risk Management, and Compliance explains how to gain a handle on the vital aspects of data protection.
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 Powerful Proposals: How to Give Your Business the Winning EdgeHow does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in... |  |  Service Management For Dummies (Computer/Tech)Manage your business from a services perspective
What if technology was designed to serve the business — every time? That's service management! Done properly, it can make everybody happy — the customer, the service provider, and the business owner. Understand the value of managing your physical environments and IT systems... |  |  Microsoft SQL Server 2008 Analysis Services UnleashedAs the foundation of the Microsoft Business Intelligence Strategy, Microsoft SQL Server 2008 Analysis Services provides users with faster access to data and even more tools for managing and analyzing data across multidimensional objects (databases, dimensions, cubes).
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