MySQL® Database Design and TuningThe authoritative, hands-on guide to advanced MySQL programming and administration techniques for high performance is here. MySQL Performance Optimization is the only guide with coverage of both the basics and advanced topics, including reliability, performance, optimization and tuning for... | | The Customer Management Scorecard: Managing CRM for ProfitThe Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi’s Customer Management... | | Advances in Electronic MarketingThere are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues,... |