Learn IT - Books tags strategy

Powerful Proposals: How to Give Your Business the Winning Edge

AMACOM, 2005

How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in...

Service Management For Dummies (Computer/Tech)

For Dummies, 2009

Manage your business from a services perspective

What if technology was designed to serve the business — every time? That's service management! Done properly, it can make everybody happy — the customer, the service provider, and the business owner. Understand the value of managing your physical environments and IT systems...

Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

McGraw-Hill, 2009

Become a market leader in under 6 months powered by Google AdWords!

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

The Art of SEO (Theory in Practice)

O'Reilly, 2009

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge...

Marketing Accountability: How to Measure Marketing Effectiveness

Kogan Page, 2009

One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important...

Advances In Quantitative Analysis Of Finance And Accounting

World Scientific Publishing, 2008

Advances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting, as well as applications of quantitative methods to problems in...

The Art of Capacity Planning: Scaling Web Resources

O'Reilly, 2008

Success on the web is measured by usage and growth. Web-based companies live or die by the ability to scale their infrastructure to accommodate increasing demand. This book is a hands-on and practical guide to planning for such growth, with many techniques and considerations to help you plan, deploy, and manage web application...

Currency Strategy: A Practitioner's Guide to Currency Trading, Hedging and Forecasting

John Wiley & Sons, 2002

John Maynard Keynes reference to the animal spirits , that elemental force which drives financial markets in herd-like fashion, was applied to the stock market. However, he might as well have been referring to the currency market, for the term sums up no other more perfectly. A market that is volatile and unpredictable, a market that...

Data Protection: Governance, Risk Management, and Compliance

CRC Press, 2009

Failure to appreciate the full dimensions of data protection can lead to poor data protection management, costly resource allocation issues, and exposure to unnecessary risks. Data Protection: Governance, Risk Management, and Compliance explains how to gain a handle on the vital aspects of data protection.

The author...

Service Oriented Architecture Field Guide for Executives

John Wiley & Sons, 2008

Service Oriented Architecture Field Guide for Executives is a fundamental breakthrough in the business and technology perspectives of service oriented architecture (SOA). A valuable resource to help you understand and realize the benefits of SOA in today's companies, this guide will show you how to plan, implement, and achieve SOA value....

The Accidental Guerrilla: Fighting Small Wars in the Midst of a Big One

Oxford University Press, 2009

David Kilcullen is one of the world's most influential experts on counterinsurgency and modern warfare. A Senior Counterinsurgency Advisor to General David Petraeus in Iraq, his vision of war dramatically influenced America's decision to rethink its military strategy in Iraq and implement "the surge."

Now, in The Accidental...

Challenges for Game Designers

Charles River, 2008

Welcome to a book written to challenge you, improve your brainstorming abilities, and sharpen your game design skills! Challenges for Game Designers: Non-Digital Exercises for Video Game Designers is filled with enjoyable, interesting, and challenging exercises to help you become a better video game designer, whether you are a professional or...

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