Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide...

Gunther Martin examines the references to religion in the speeches of Demosthenes and other Athenian orators in the 4th century BC. In Part I he demonstrates the role religion plays in the rhetorical strategy of speeches in political trials: his main argument is that speakers had to be consistent in their approach to religion throughout their...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques...

Corporate Restructuring is a practical approach to rescuing troubled companies and driving underperforming companies to top performance. It combines proven restructuring strategies with rigorous theoretical analysis. This book explains how to set and achieve asset, staffing, sales and profit goals. Topics include diagnostic tools to identify...

Employee participation encompasses the range of mechanisms used to involve the workforce in decisions at all levels of the organization - whether direct or indirect - conducted with employees or through their representatives. In its various guises, the topic of employee participation has been a recurring theme in industrial relations and...

Depicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of...

From Windows Solitaire to Bejeweled to Wii Tennis, casual games have radically changed the landscape of games. By simplifying gameplay and providing quick but intense blasts of engaging play, casual games have drawn in huge new audiences of players. To entertain and engage the casual player, game designers must learn to...

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot...

Starting an...

Most large enterprises have switched to IP telephony, and service provider backbone networks have largely converted to VoIP transport. But there’s a...

This easy-to-read text focuses on challenges in coverage control in sensor networks, examines fundamental coverage problems, and presents the most recent advances and techniques in the field. Features: provides an introduction to sensors, sensor nodes, sensor networks, and sensor coverage models; supplies an informal definition and taxonomy for...

This book is intended for the Mathematical Olympiad students who wish to prepare for the study of inequalities, a topic now of frequent use at various levels of mathematical competitions. In this volume we present both classic inequalities and the more useful inequalities for confronting and solving optimization problems. An important part of...