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Emarketing: The Essential Guide to Digital Marketing (4th Edition)
Emarketing: The Essential Guide to Digital Marketing (4th Edition)
When we began work on the first edition of “eMarketing” back in 2007, I certainly did not anticipate that we’d be publishing a 4th edition four years later. Witnessing the growth and maturation of the digital marketing industry over the last twelve years has been incredible, but it is the last four years that...
Real-World Flash Game Development, Second Edition: How to Follow Best Practices AND Keep Your Sanity
Real-World Flash Game Development, Second Edition: How to Follow Best Practices AND Keep Your Sanity

It feels like ages ago since I began the journey of writing this book. In its first year, more than 4500 copies were sold, and its reception exceeded my wildest expectations. I am thankful to all those who bought it and also to those who took the time to spread the word to others. Because technology develops at such an unrelenting...

Oracle Performance Troubleshooting: With Dictionary Internals SQL & Tuning Scripts (Oracle In-Focus series)
Oracle Performance Troubleshooting: With Dictionary Internals SQL & Tuning Scripts (Oracle In-Focus series)

More than ever before, today's Oracle DBA faces a database farm that is growing both in physical size and actual numbers. To keep these databases up and performing at exceptional levels, the database administrator needs more than a cobbled together set of scripts that they use to (hopefully) verify that everything is in order.

...

Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems)
Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems)

Following a seminar presentation, a member of the audience approached me to follow up on a point I had addressed. He explained that he worked in a bank, and also taught a graduate-level data mining course. He asked if I had any advice about how to turn the business description of a problem into a form that could be answered...

Secure Java: For Web Application Development
Secure Java: For Web Application Development

Most security books on Java focus on cryptography and access control, but exclude key aspects such as coding practices, logging, and web application risk assessment. Encapsulating security requirements for web development with the Java programming platform, Secure Java: For Web Application Development covers secure...

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Your Hands-On Guide for Creating Continuous, Profitable Growth!

 

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

Marketing Management: Millennium Edition (10th Edition)
Marketing Management: Millennium Edition (10th Edition)

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...

SOA and Web Services Interface Design: Principles, Techniques, and Standards (The MK/OMG Press)
SOA and Web Services Interface Design: Principles, Techniques, and Standards (The MK/OMG Press)
With the introduction of increasingly complex Web services over the last decade, there has been an explosion of interest in service-oriented architecture (SOA), a structural style whose goal is to achieve a coupling of interacting services - functionalities such as filling out an online application for an account, viewing an online bank statement,...
Ew 103, Tactical Battlefield communications Electronic Warfare
Ew 103, Tactical Battlefield communications Electronic Warfare
This is the third book in the EW 100 series. Like the two earlier books, it is based on the EW 101 series of tutorial articles in the Journal of Electronic Defense. However, this book focuses on the practical aspects of electronic warfare against enemy communications signals

The target audiences for this book, like the earlier two, are
...
The Passionate Programmer: Creating a Remarkable Career in Software Development (Pragmatic Life)
The Passionate Programmer: Creating a Remarkable Career in Software Development (Pragmatic Life)
Success in today's IT environment requires you to view your career as a business endeavor. In this book, you'll learn how to become an entrepreneur, driving your career in the direction of your choosing. You'll learn how to build your software development career step by step, following the same path that you would follow if you were building,...
Analysis of Air-Based Mechanization and Vertical Envelopment Concepts and Technologies
Analysis of Air-Based Mechanization and Vertical Envelopment Concepts and Technologies
The Army After Next (AAN) concept of rapidly deployable mechanized battleforces in a tactical environment requires the forces to be readilytransported by vertical, or near-vertical, lift aircraft. In the nonlinearAAN battlefield, this may require the forces to be deployed near the enemy1ssecond echelon. The authors examined the performance of the...
Balanced Scorecards & Operational Dashboards with Microsoft Excel
Balanced Scorecards & Operational Dashboards with Microsoft Excel

Created in Excel, balanced scorecards enable you to monitor operations and tactics, while operational dashboards is a set of indicators regarding the state of a business metric or process—both features are in high demand for many large organizations. This book serves as the first guide to focus on combining the benefits of balanced...

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