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Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits students and managers, we look back to how this book became a well established core text in many business schools internationally and amongst a lot of managers. It seems not that long ago when we embarked on this project, yet as our publisher...
The Data Book of Astronomy
The Data Book of Astronomy
The Solar System consists of one star (the Sun), the nine principal planets, their satellites and lesser bodies such as asteroids, comets and meteoroids, plus a vast amount of thinly-spread interplanetary matter. The Sun contains more than 99% of the mass of the system, and Jupiter is more massive than all the other planets combined. The centre of...
Flavonoids: Chemistry, Biochemistry and Applications
Flavonoids: Chemistry, Biochemistry and Applications
It is with great pleasure that we accepted the offer by CRC Press to assemble and edit this compilation of reviews on flavonoids and their properties and functions for the present volume. We considered the volume timely in that the last book of this general type, The Flavonoids—Advances in Research Since 1986 (edited by...
Design, Technology and the Development Process in the Built Environment (Built Environment Series of Textbooks)
Design, Technology and the Development Process in the Built Environment (Built Environment Series of Textbooks)

This second book in the BEST series explores the fundamental generators and contextual issues - philosophical, physical and political - that influence built environments. It draws on international examples to show how societies and cultures in different parts of the world react to similar problems. It contrasts dramatically different types of...

Integrating Microelectronics into Gas Distribution
Integrating Microelectronics into Gas Distribution

This volume contains papers presented at the first and second IGT symposia on microelectronics in the gas industry. The first was held November 18–20, 1985, in Orlando, Florida. The second symposium was held September 8–10, 1986, in Fontana, Wisconsin.

The purpose of these symposia was to disseminate information on...

Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
“This is essentially a useful guide for brand managers in organisations without long-term wisdom.” (Brand Strategy, May 2004)

“If this review were to be only two words, they would be 'Buy this!' [this] book is an essential, authoritative and easy-to-understand..” (Media Week 4 May 2004)

"...an admirable
...
Supply Chains: A Manager's Guide
Supply Chains: A Manager's Guide

“An excellent summary of the state of supply chain management going into the twenty-first century. Explains the essential concepts clearly and offers practical, down-to-earth advice for making supply chains more efficient and adaptive. Truly a survival guide for executives as they struggle to cope with the increasing competition between...

Sprayed Concrete Lined Tunnels (Applied Geotechnics)
Sprayed Concrete Lined Tunnels (Applied Geotechnics)
Practising engineers on site, in the design office or in client organizations will find this book an excellent introduction to the design and construction of sprayed concrete lined (SCL) tunnels. The complex behaviour of the early age behaviour of the sprayed concrete requires careful management. This book covers all aspects of SCL tunnelling -...
E-learning And Virtual Science Centers
E-learning And Virtual Science Centers
The key to the success of the clinical healthcare sector in the 21st century is to achieve
an effective integration of technology with human-based clinical decision-making processes.
By doing so, healthcare institutions are free to disseminate acquired knowledge
in a manner that ensures its availability to other healthcare
...
Phase Transitions in Machine Learning
Phase Transitions in Machine Learning

From its inception in the 1930s, the rich and vigorous field of computer science has been concerned with the resources, both in time and in memory, needed to carry out a computation. A number of fundamental theorems were discovered that resorted to a worst-case analysis. The central question was whether a given algorithm could be...

Discrete Mathematics for New Technology, Second Edition
Discrete Mathematics for New Technology, Second Edition

Discrete Mathematics for New Technology provides a sympathetic and accessible introduction to discrete mathematics, including the core mathematics requirements for undergraduate computer science students. The approach is comprehensive whilst maintaining an easy to follow progression from the basic mathematical ideas to the more sophisticated...

MATLAB Mathematical Analysis
MATLAB Mathematical Analysis

MATLAB Mathematical Analysis is a reference book that presents the techniques of mathematical analysis through examples and exercises resolved with MATLAB software. The purpose is to give you examples of the mathematical analysis functions offered by MATLAB so that you can use them in your daily work regardless of the application....

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