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 Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits
students and managers, we look back to how this book became a well established
core text in many business schools internationally and amongst a lot of
managers. It seems not that long ago when we embarked on this project, yet as
our publisher... |  |  Leadership Principles for Project Success
This book is about project success. It reveals a secret for project success: effective
project leadership. It shows where pure project management falls short and why
project leadership is the decisive factor for project success. It outlines five simple yet
powerful leadership principles which, if applied systematically, can help... |  |  |
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