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Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits students and managers, we look back to how this book became a well established core text in many business schools internationally and amongst a lot of managers. It seems not that long ago when we embarked on this project, yet as our publisher...
Leadership Principles for Project Success
Leadership Principles for Project Success
This book is about project success. It reveals a secret for project success: effective project leadership. It shows where pure project management falls short and why project leadership is the decisive factor for project success. It outlines five simple yet powerful leadership principles which, if applied systematically, can help...
Next Generation Geospatial Information: From Digital Image Analysis to Spatiotemporal Databases (ISPRS Book Series)
Next Generation Geospatial Information: From Digital Image Analysis to Spatiotemporal Databases (ISPRS Book Series)

With the turn of the century our ability to collect and store geospatial information has increased considerably. This has resulted in ever-increasing amounts of heterogeneous geospatial data, an issue that poses new challenges and opportunities. As these rich sources of data are made available, users rely, now more than ever, on the...

Flavonoids: Chemistry, Biochemistry and Applications
Flavonoids: Chemistry, Biochemistry and Applications
It is with great pleasure that we accepted the offer by CRC Press to assemble and edit this compilation of reviews on flavonoids and their properties and functions for the present volume. We considered the volume timely in that the last book of this general type, The Flavonoids—Advances in Research Since 1986 (edited by...
Molecular Pathology (Modules in Life Sciences)
Molecular Pathology (Modules in Life Sciences)

Written by an acknowledged expert in the field, this book is an invaluable introductory guide for students studying chemistry, biochemistry and medicine. Provides a simple description of how aspects of molecular patholgy affect diseases.

It is my pleasure to acknowledge the enthusiasm and expertise of the chapter authors who
...
Taylor's Musculoskeletal Problems and Injuries: A Handbook
Taylor's Musculoskeletal Problems and Injuries: A Handbook
After more than a quarter century as a primary care educator, I am convinced that our graduates enter practice inadequately trained in the diagnosis and management of musculoskeletal problems and injuries. One reason for this perceived deficiency is the relatively short duration of primary care training—typically three...
Carbonic Anhydrase: Its Inhibitors and Activators (Taylor & Francis Medicinal Chemistry Series)
Carbonic Anhydrase: Its Inhibitors and Activators (Taylor & Francis Medicinal Chemistry Series)

Carbonic Anhydrase: Its Inhibitors and Activators provides a state-of-the-art overview of the latest developments and challenges in carbonic anhydrase research. Authors describe the mechanisms of action of specific inhibitors in relation to physiological function, and present previously unpublished research on CA activators....

Connected Marketing
Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by...

Engineering Mathematics
Engineering Mathematics

John Bird's approach to mathematics, based on numerous worked examples supported by problems, is ideal for students of a wide range of abilities. Theory is kept to a minimum, with the emphasis firmly placed on problem-solving skills, making this a thoroughly practical introduction to the mathematics engineering students need to...

Instant SymPy Starter
Instant SymPy Starter

Symbolic computation is the use of algorithms and software to perform exact calculations on symbolic mathematical expressions. It has traditionally been the preserve of monolithic computer algebra systems. SymPy puts its power within easy reach of all Python programmers, just an import statement away.

Instant SymPy Starter is an...

Approximation Theory: From Taylor Polynomials to Wavelets (Applied and Numerical Harmonic Analysis)
Approximation Theory: From Taylor Polynomials to Wavelets (Applied and Numerical Harmonic Analysis)

This concisely written book gives an elementary introduction to a classical area of mathematics – approximation theory – in a way that naturally leads to the modern field of wavelets.  The exposition, driven by ideas rather than technical details and proofs, demonstrates the dynamic nature of mathematics and the...

Strategic Marketing Planning
Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process.

Leading authors in this sector,
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