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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
Social Media Metrics: How to Measure and Optimize Your Marketing Investment

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your...

Backyard Ballistics: Build Potato Cannons, Paper Match Rockets, Cincinnati Fire Kites, Tennis Ball Mortars, and More Dynamite Devices
Backyard Ballistics: Build Potato Cannons, Paper Match Rockets, Cincinnati Fire Kites, Tennis Ball Mortars, and More Dynamite Devices
Ordinary folks can construct 13 awesome ballistic devices in their garage or basement workshops using inexpensive household or hardware store materials and this step-by-step guide. Clear instructions, diagrams, and photographs show how to build projects ranging from the simple-a match-powered rocket-to the more complex-a scale-model, table-top...
Computer Animation Complete: All-in-One: Learn Motion Capture, Characteristic, Point-Based, and Maya Winning Techniques
Computer Animation Complete: All-in-One: Learn Motion Capture, Characteristic, Point-Based, and Maya Winning Techniques

Computer animation, for many people, is synonymous with big-screen events such as Star Wars, Toy Story, and Titanic . But not all, or arguably even most, computer animation is done in Hollywood. It is not unusual for Saturday morning cartoons to be entirely computer generated. Computer games take advantage of state-of-the-art computer graphics...

Learn BlackBerry Games Development
Learn BlackBerry Games Development

BlackBerry smart phones aren’t just for business. In fact, throw away that boring spreadsheet, tear up that yearly budget report—the BlackBerry is a lean, mean game-playing machine. Carol Hamer and Andrew Davison, expert software game developers, show you how to leverage the BlackBerry Java™ Development Environment (based on...

DRAWING PROGRAMS: The Theory and Practice of Schematic Functional Programming
DRAWING PROGRAMS: The Theory and Practice of Schematic Functional Programming

A practical guide for learning functional programming directly through the diagrams used to define functions, this book describes, and provides access to, a system that gives a level of support akin to that provided in word processing. The approach used allows the schematic diagrams used in program design to be directly translated into usable...

The Last Male Bastion: Gender and the CEO Suite in Americas Public Companies
The Last Male Bastion: Gender and the CEO Suite in Americas Public Companies

Not until 1997 did a female become chief executive officer of a Fortune 500 corporation (Jill Barad, at Mattel Toy Co. Women’s progress since that time has been in fits and starts, exceedingly slow. The number of women CEOs reached 4 in 1999 only to slide back to 2 in 2001. Meanwhile, while not reaching anything approaching parity,...

Eloquent JavaScript: A Modern Introduction to Programming
Eloquent JavaScript: A Modern Introduction to Programming

JavaScript is the language of the Web, and it's at the heart of every modern website from the lowliest personal blog to the mighty Google Apps. Though it's simple for beginners to pick up and play with, JavaScript is not a toy—it's a flexible and complex language, capable of much more than the showy tricks most...

Implementation of the Icon Programming Language (Princeton Series in Computer Science)
Implementation of the Icon Programming Language (Princeton Series in Computer Science)

Icon is a high-level, general-purpose programming language that offers a broad range of string- and list-processing facilities. It also has a novel expression evaluation mechanism and allows an unusual degree of run-time flexibility. Because of these features, implementing Icon presents problems considerably different from those involved with...

Chihuahua (Smart Owner's Guide)
Chihuahua (Smart Owner's Guide)
Smart Owners Guide Chihuahua is the first interactive breed book of it kind to offer new and novice owners a fun new way to learn about caring for their loyal companions. Chihuahua offers the most up-to-date online support with instant access to Club Chi™ where owners can meet and interact with other dedicated owners,...
Programming Cocoa with Ruby: Create Compelling Mac Apps Using RubyCocoa (The Facets of Ruby Series)
Programming Cocoa with Ruby: Create Compelling Mac Apps Using RubyCocoa (The Facets of Ruby Series)
This is a book for the Ruby programmer who's never written a Mac app before. Through this hands-on tutorial, you'll learn all about the Cocoa framework for programming on Mac OS X. Join the author's journey as this experienced Ruby programmer delves into the Cocoa framework right from the beginning, answering the same questions and solving the same...
See How it's Made
See How it's Made

You probably pick up a pencil every day: but have you ever wondered how it's actually made? From chocolate bars to violins, "See How It's Made" lifts the lid on all kinds of everyday objects, foods and toys, revealing the amazing ways they are designed and manufactured. Venture behind the scenes right into the heart of busy...

Python and Tkinter Programming
Python and Tkinter Programming

Provides a real-world code that does real work: no toy examples. Documents Tkinter in a reference section that is helpful and easy to use. Softcover.

I first encountered Python in 1993 when I joined a small company in Rhode Island. Their primary product was a GUI-builder for X/Motif that generated code for C, C++, Ada and Python. I...

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