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 Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and... | | Sacred and Public Land in Ancient Athens (Oxford Classical Monographs)
Landed wealth was crucial for the economies of all Greek city-states and, despite its peculiarities, Athens was no exception in that respect. This monograph is the first exhaustive treatment of sacred and public - in other words the non-private - real property in Athens. Following a survey of modern scholarship on the topic, Papazarkadas... | | Public Speaking Success in 20 Minutes a Day
Public speaking is considered one of the highest causes of fear and stress for most people, yet it is practically unavoidable over the course of a lifetime. Weddings, religious occasions, funerals, banquets, sales presentations-these are just a few of the situations which require people to share words with a large group. This guide, a new... |
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| | Improve Your Punctuation and Grammar
Do you have trouble with punctuation? Are you frustrated
when you can’t remember whether to use a comma or a full
stop? Do you have difficulty constructing a sentence that
sounds right? If so, then this book should help you. Written
in an easy-to-read style, it takes you through the basics of
English grammar. It... | | |
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A Type Primer (2nd Edition)
Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is... | | Encyclopedia of Electronic Circuits, Vol. 4 (cloth)
Volume 4 of Encyclopedia of Electronic Circuits contains many new, not previously cov
ered circuits, organized into 104 chapters. Circuit titles are listed at the beginning of
each chapter, for references. Most of these circuits appeared in publications since 1988
and should be very useful for obtaining new ideas for research and... | | Longman Student Grammar of Spoken and Written English
* Examines patterns of use in the news, fiction and academic English
* Takes grammar and vocabulary together and looks at how they interact
* Is based on the analysis of 40-million words of British and American, written and spoken corpus text
* Uses over 3000 examples of real, corpus English to illustrate the... |
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