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Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want?

In Why...

Running the Successful Hi-Tech Project Office
Running the Successful Hi-Tech Project Office
This book provides a blueprint to set up and run a project office in R&D environments, and covers major PO responsibilities, including project portfolio management, project oversight, methods and tool support, staffing and competence development and more.

This hands-on resource provides a blueprint to set up and run a project office...

Mastering Visual Studio .NET
Mastering Visual Studio .NET
Mastering Visual Studio .NET provides you, as an experienced programmer, with all the information needed to get the most out of the latest and greatest development tool from Microsoft®. Written by experienced developers and trainers John Flanders, Ian Griffiths, and Chris Sells, this book not only covers...
Bids, Tenders, & Proposals: Winning Business Through Best Practice
Bids, Tenders, & Proposals: Winning Business Through Best Practice

Acknowledged expert Harold Lewis, who has written over 200 successful tenders and proposals, offers “best-practice” advice to help you compete successfully for new work. He covers every step in the process of tendering, including:

  • bidding for public sector contracts;
  • the EU procurement framework;
  • ...
Coaching Handbook: An Action Kit for Trainers and Managers
Coaching Handbook: An Action Kit for Trainers and Managers

Coaching is proving itself to be the most popular and most effective technique in the field of learning and development. Managers are constantly being reminded that coaching is an important part of their role in getting the best from staff, while trainers are increasingly being called upon to coach individuals in a variety of aspects of both...

BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

Built to Learn: The Inside Story of How Rockwell Collins Became a True Learning Organization
Built to Learn: The Inside Story of How Rockwell Collins Became a True Learning Organization

While many companies have trouble measuring the effectiveness of their learning and development efforts, the picture at Rockwell Collins is crystal clear. In the span of just three years, Rockwell went from having a traditional (and characteristically drab) training program to possessing a dynamic, strategically aligned initiative featuring...

Introduction to Telecommunications Network Engineering, Second Edition
Introduction to Telecommunications Network Engineering, Second Edition
Telecommunications is one of the fastest growing business sectors of modern
information technologies. A couple of decades ago, to have a basic understanding
of telecommunications, it was enough to know how the telephone
network operated. Today, the field of telecommunications encompasses a
vast variety of modern technologies and
...
WLANs and WPANs towards 4G Wireless
WLANs and WPANs towards 4G Wireless
This book paves the path toward fourth generation (4G) mobile communication
by introducing mobility in heterogeneous IP networks with both third
generation (3G) and wireless local area networks (WLANs), which is seen as
one of the central issues in the becoming 4G of telecommunications networks
and systems. This book presents a
...
Legal Guide for Starting & Running a Small Business, Seventh Edition
Legal Guide for Starting & Running a Small Business, Seventh Edition
While it cannot eliminate all need for a flesh-and-blood lawyer, attorney Fred Steingold's Legal Guide for Starting & Running a Small Business, Volume 1 does the next best thing by offering a clear and concise path around many of the legal pitfalls encountered regularly by today's entrepreneur. And in this newly updated third...
Take Charge of Your Workers' Compensation Claim: An A to Z Guide for Injured Employees in California
Take Charge of Your Workers' Compensation Claim: An A to Z Guide for Injured Employees in California
Orange County Register
A great hands-on guide for dealing with workers’ compensation cases.

From industrial injuries to Carpal Tunnel Syndrome, more than a million Californians a year suffer job-related injuries or illness. For many, receiving compensation can be
...
LightWave 3D 7.5 Lighting
LightWave 3D 7.5 Lighting
This book is separated into three main parts: theory, tools, and practice. Theory covers the fundamentals of what light is, how it acts and reacts in our world, and what those reactions look like. Tools covers the virtual lighting equipment available to achieve your LightWave lighting goals. Practice deals with how to use those tools to create the...
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