This essential work, edited by two researchers at London’s famous Queen Mary’s medical school targets one of the most important areas in medical development today. These days, antibody therapeutics are the treatment of choice for several autoimmune and oncological conditions. They are, indeed, becoming the molecules of choice for...

Hundreds of millions of people across the world use the Internet every day. Its functions vary, from shopping and banking to chatting and dating. From a psychological perspective, the Internet has become a major vehicle for interpersonal communication that can significantly affect people's decisions, behaviors, attitudes and emotions....

The aim of this volume is to underline that promoting physical activity is crucial to preventing illness and maintaining our health, thus leading to a reduction in healthcare costs. Over the last decade studies have shown that physical exercise plays an important role in maintaining an individual's psycho-physical balance. Physical...

"The Rough Guide to Vienna" is the ultimate guide to one of Europe's most elegant and civilised capital cities. From the world-class art galleries and museums full of Art Nouveau and Modernist pieces to getting off the beaten track and exploring the narrow, cobbled backstreets of the Innere Stadt or the lively cafes and bars of...

“This is a must read for all startups and stakeholders.”
— Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology

“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too...

The Rough Guide to Montenegro is the definitive travel guide to this emerging Mediterranean destination with clear maps and detailed coverage of all Montenegro’s best attractions. Discover Montenegro’s breath-taking highlights with stunning photography and detailed coverage of what to see and do in Montenegro from the mountainous...

Today's sales managers have to be quicker than ever, being more proactive about hiring the best performers and retaining them, multi-tasking, and managing complex sales processes in order to close more and more deals. This book provides readers with a proven method for managing the sales process as well as the salespeople. Packed with...

clear exposition and the consistency of presentation make learning arithmetic accessible for all. Key concepts are presented in section objectives and further defined within the context of How and Why; providing a strong foundation for learning. The predominant emphasis of the book focuses on problem-solving, skills, concepts, and...

Powered by intellect, driven by values Infosys has been at the forefront of a new India Inc. since 1981. Leadership @ Infosys is the first book to codify Infosys s unique history, values and leadership practices that account for the firm s stellar rise from US$ 200 seed capital to a multibillion dollar global enterprise. As an extension of...

PUBLIC SPEAKING: THE EVOLVING ART is the first book and integrated technology package to meet the expectations of today's students while both preserving and offering innovative variations on the well-respected traditions of public speaking instruction. Throughout the text, readers benefit from the examples of four peer mentors--real...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...