With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning...
The American Management Association’s seminar and course leaders are among the most insightful and skilled educators in the business, consistently delivering outstanding, innovative exercises to improve individual and organizational performance.
The AMA Trainers’ Activity Book presents 25 exercises used successfully...
If you’re looking for a serious infusion of life-blood into your company, transformational outsourcing could be the answer. This new, bold approach is not just about handing off non-core functions in order to cut costs. It’s about transforming the entire operating model—to boost a company’s stock price, increase its...
Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.
Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services,...
Originally developed at Toyota, the manufacturing process known as “kanban” has helped revolutionize how corporations and suppliers achieve maximum efficiency in getting products to and from the assembly line. Kanban adds a new dimension to just-in-time manufacturing by keeping your production line “liquid” at all...
Without a great marketing plan, even the world’s best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products in the stratosphere using the same proven strategies of well-known companies who’ve...
All too often, solving tough work issues can become a tug of war as clashing departments, priorities, personality styles, and other concerns threaten to destroy any possibility of a successful conclusion. But by sharing hopes, and focusing on information rather than debate, the path to agreement can become wonderfully clear.
For the sales professional with more energy than experience and more ambition than knowledge, the fast lane to success can be riddled with potholes. But the last thing these go-getters want to do is get bogged down with some huge book of sales techniques.
The Instant Sales Pro offers instead a quick yet comprehensive guide to...
Most people would be startled to know the many ways in which their employers are capable of intruding on privacy. Huge technological advances are steadily shrinking workers’ personal space, and it’s up to individuals to know which parts of their daily lives may fall under the corporate magnifying glass.
The first resource available presenting the unique SCOR (Supply Chain Operations Reference) model developed by the Supply-Chain Council, Supply Chain Excellence takes you step-by-step through every moment in the supply chain project lifecycle.
Based on the SCOR Project Roadmap, the book shows how a company can achieve core...
This authoritative sourcebook is a timely decision-making tool for companies making the transition to (or already using) e-learning. Featuring all-original contributions from high-profile practitioners and renowned theorists, the book reveals how top companies are implementing and using this crucial employee development tool. Topics include:
Every group can benefit from team-building exercises. But sometimes it’s not practical to embark on a full-scale training initiative. Now, supervisors, managers, and team leaders have 50 team-building activities to choose from, all of which can be implemented with no special facilities, big expense, or previous training experience. Readers...
