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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning...

The AMA Trainers' Activity Book: A Selection of the Best Learning Exercises from the World's Premiere Training Organization
The AMA Trainers' Activity Book: A Selection of the Best Learning Exercises from the World's Premiere Training Organization

The American Management Association’s seminar and course leaders are among the most insightful and skilled educators in the business, consistently delivering outstanding, innovative exercises to improve individual and organizational performance.

The AMA Trainers’ Activity Book presents 25 exercises used successfully...

Outsourcing for Radical Change: A Bold Approach to Enterprise Transformation
Outsourcing for Radical Change: A Bold Approach to Enterprise Transformation

If you’re looking for a serious infusion of life-blood into your company, transformational outsourcing could be the answer. This new, bold approach is not just about handing off non-core functions in order to cut costs. It’s about transforming the entire operating model—to boost a company’s stock price, increase its...

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services,...

Information Systems Project Management With Infotrac: How To Deliver Function And Value In Information Technology Projects
Information Systems Project Management With Infotrac: How To Deliver Function And Value In Information Technology Projects

It’s common in the IT industry to hear of project disasters: overdue products, blown budget estimates, and dismal results. And the root cause of most of these commonplace disasters is the simple fact that people skilled in the technical aspects of a project are often not prepared to manage them.

Managing projects requires expert...

Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

Without a great marketing plan, even the world’s best product will sit on the shelves. Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful campaign, showing you how to drive the sales of your products in the stratosphere using the same proven strategies of well-known companies who’ve...

How Great Decisions Get Made: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues
How Great Decisions Get Made: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues

All too often, solving tough work issues can become a tug of war as clashing departments, priorities, personality styles, and other concerns threaten to destroy any possibility of a successful conclusion. But by sharing hopes, and focusing on information rather than debate, the path to agreement can become wonderfully clear.

How...

The Instant Sales Pro: More Than 600 Tips and Techniques to Accelerate Your Sales Success
The Instant Sales Pro: More Than 600 Tips and Techniques to Accelerate Your Sales Success

For the sales professional with more energy than experience and more ambition than knowledge, the fast lane to success can be riddled with potholes. But the last thing these go-getters want to do is get bogged down with some huge book of sales techniques.

The Instant Sales Pro offers instead a quick yet comprehensive guide to...

Naked Employee, The: How Technology Is Compromising Workplace Privacy
Naked Employee, The: How Technology Is Compromising Workplace Privacy

Most people would be startled to know the many ways in which their employers are capable of intruding on privacy. Huge technological advances are steadily shrinking workers’ personal space, and it’s up to individuals to know which parts of their daily lives may fall under the corporate magnifying glass.

Corporations have the...

Supply Chain Excellence: A Handbook for Dramatic Improvement Using the SCOR Model
Supply Chain Excellence: A Handbook for Dramatic Improvement Using the SCOR Model

The first resource available presenting the unique SCOR (Supply Chain Operations Reference) model developed by the Supply-Chain Council, Supply Chain Excellence takes you step-by-step through every moment in the supply chain project lifecycle.

Based on the SCOR Project Roadmap, the book shows how a company can achieve core...

AMA Handbook of E-Learning, The: Effective Design, Implementation, and Technology Solutions
AMA Handbook of E-Learning, The: Effective Design, Implementation, and Technology Solutions
This authoritative sourcebook is a timely decision-making tool for companies making the transition to (or already using) e-learning. Featuring all-original contributions from high-profile practitioners and renowned theorists, the book reveals how top companies are implementing and using this crucial employee development tool. Topics include:

*...

Managing Information Technology Projects: Applying Project Management Strategies to Software, Hardware, and Integration Initiatives
Managing Information Technology Projects: Applying Project Management Strategies to Software, Hardware, and Integration Initiatives

With software and hardware development techniques improving constantly, it’s surprising to learn that more than half of all technology projects overrun their schedules and budgets by 200 percent or more. Computerworld magazine recently reported several surveys showing that project failure is overwhelmingly traceable to poorly...

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