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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

I was aware of the existence of this book (published in Dutch) even before Erik du Plessis’ company, Impact, became part of Millward Brown, and have since urged him to update it and get it published in English. The result is essentially a new book that expands on the original to provide new insight.

This book is unlike
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The Digital Matte Painting Handbook
The Digital Matte Painting Handbook

From an early age, I wanted to be an artist. I was drawn first to comic books and then to science-fiction literature because of the wondrous images that fed my artistic imagination. When I read Edgar Rice Burroughs, Robert Heinlein, and Isaac Asimov as an adolescent, I would spend as much time studying the covers as I did reading the books,...

Information Security For The Little Guy
Information Security For The Little Guy
Being secure in an insecure world is a tough nut to crack. There are so many ways that our personal information can be stolen and duplicated today it is a very serious situation and should be taken very seriously.

From our surfing the Internet to just the simplicity of speaking on a cell phone to our friends can
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Beyond Change Management: How to Achieve Breakthrough Results Through Conscious Change Leadership, Second Edition
Beyond Change Management: How to Achieve Breakthrough Results Through Conscious Change Leadership, Second Edition

"With this extensively upgraded second edition, Dean Anderson and Linda Ackerman Anderson solidify their status as the leading authorities on change leadership and organizational transformation. This is without question the most comprehensive approach for leaders who are serious about making change a strategic discipline."

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Essentials of Computational Chemistry: Theories and Models
Essentials of Computational Chemistry: Theories and Models

Essentials of Computational Chemistry provides a balanced introduction to this dynamic subject.  Suitable for both experimentalists and theorists, a wide range of samples and applications are included drawn from all key areas.  The book carefully leads the reader thorough the necessary equations providing information explanations...

Metric Handbook: Planning and Design Data, Third Edition
Metric Handbook: Planning and Design Data, Third Edition

Take a look at the dedicated microsite for free sample content - architecturalpress.com/the-metric-handbook

Originally devised as a guide for converting from imperial to metric measurements, 'The Metric Handbook' has since been totally transformed into the major handbook of planning and design data for...

Emerging Technologies in Surgery
Emerging Technologies in Surgery
Tremendous acceleration and changes in our daily medical practice are occurring. Both as doctors and ordinary citizens, we are aware of living in a world more and more inuenced by information technology. In surgery, this revolution has brought about a dramatic acceleration of the introduction of new devices,...
Pocket Guide to Critical Care Pharmacotherapy
Pocket Guide to Critical Care Pharmacotherapy
Critical care medicine is a cutting-edge medical field that is highly evidence-based. Studies are continuously published that alter the approach to patient care. As a critical care clinician, I am aware of the tremendous commitment required to provide optimal evidence-based care. Pocket Guide to Critical Care...
Clear Leadership: Sustaining Real Collaboration and Partnership at Work
Clear Leadership: Sustaining Real Collaboration and Partnership at Work
All over the world we are witnessing a revolution in organizing. Just as the industrial revolution created its new form of organization (bureaucracy), the information revolution is creating its own new form of organization. We are moving from command and control to collaboration, from organizing based on a few leaders telling...
The Vascular Endothelium I (Handbook of Experimental Pharmacology) (v. 1)
The Vascular Endothelium I (Handbook of Experimental Pharmacology) (v. 1)
It was with great pleasure that I accepted the invitation of Springer to edit this book.My association with the vascular endothelium covers a large part of my scientific career and, as with any good long-standing relationship, it has had moments of great excitement and periods of laborious construction. It has sometimes been...
Radiation Dose from Adult and Pediatric Multidetector Computed Tomography (Medical Radiology / Diagnostic Imaging)
Radiation Dose from Adult and Pediatric Multidetector Computed Tomography (Medical Radiology / Diagnostic Imaging)
The use of computed tomography (CT) has seen enormous growth over the past decade. In the US, approximately 63 million examinations were performed in 2005 (Niagara Health Quality Coalition 2004) compared to 35 million in 2000. The increased number of clinical applications (e.g., in emergency and trauma, paediatric, cardiac, and...
Games and Information: An Introduction to Game Theory
Games and Information: An Introduction to Game Theory
This book is about noncooperative game theory and asymmetric information. In the Introduction, I will say why I think these subjects are important, but here in the Preface I will try to help you decide whether this is the appropriate book to read if they do interest you.

I write as an applied theoretical
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