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Advertising For Dummies (Business & Personal Finance)
Advertising For Dummies (Business & Personal Finance)
Advertising, despite whatever impressions you have or information you’ve heard, isn’t complicated — or rather, it’s only as complicated as you want it to be. Sure, a lot is involved with advertising. Print, broadcast, outdoor, direct mail, collateral materials, Internet — each media has its own positives and negatives,...
The Art of Sound Reproduction
The Art of Sound Reproduction
Designed to make life a little easier by providing all the theoretical background necessary to understand sound reproduction, backed up with practical examples. Specialist terms - both musical and physical - are defined as they occur and plain English is used throughout. Analog and digital audio are considered as alternatives, and the advantages of...
Build Your Own Low-Power Transmitters: Projects for the Electronics Experimenter
Build Your Own Low-Power Transmitters: Projects for the Electronics Experimenter
Rudolf Graf and William Sheets have written a book containing twenty low-power (LP) transmitter projects, perfect for the electronics hobbyist and radio experimenter. Now that the FCC has changed its regulations about "pirate" transmissions, more and more people are setting up radio and video stations for broadcast from their homes. Build...
Essential CG Lighting Techniques with 3ds Max, Second Edition (Focal Press Visual Effects and Animation)
Essential CG Lighting Techniques with 3ds Max, Second Edition (Focal Press Visual Effects and Animation)

Lighting is the one thing that makes or breaks any CG environment. This inspirational book and DVD give you everything you need to create convincing CG lightin; from the concepts and theoretical aspects to the techniques and tricks that are essential in a production environment. The stunning color illustrations throughout the book illustrate...

Digital Video and DSP: Instant Access
Digital Video and DSP: Instant Access
Although there are many variations and implementation techniques, video signals are just a way of transferring visual information from one point to another. The information may be from a VCR, DVD player, a channel on the local broadcast, cable television, or satellite system, the Internet, cell phone, MP3 player, or one of many other sources....
Algorithms and Protocols for Wireless, Mobile Ad Hoc Networks (Wiley Series on Parallel and Distributed Computing)
Algorithms and Protocols for Wireless, Mobile Ad Hoc Networks (Wiley Series on Parallel and Distributed Computing)
Learn the fundamental algorithms and protocols for wireless and mobile ad hoc networks

Advances in wireless networking and mobile communication technologies, coupled with the proliferation of portable computers, have led to development efforts for wireless and mobile ad hoc networks. This book focuses on several aspects of wireless ad hoc...

Why IPTV: Interactivity, Technologies, Services (Telecoms Explained)
Why IPTV: Interactivity, Technologies, Services (Telecoms Explained)
Find out how modern IPTV technologies will change your experience of television.

Internet Protocol Television (IPTV) is rapidly being deployed as a compliment service to existing distribution technologies.

Why IPTV? traces the changes in Internet Protocol Television since...

Essential CG Lighting Techniques with 3ds Max, Third Edition (Autodesk Media and Entertainment Techniques)
Essential CG Lighting Techniques with 3ds Max, Third Edition (Autodesk Media and Entertainment Techniques)
'In terms of visual impact, lighting can either make or break an animation. In this book, Darren Brooker gives this subject the respect it deserves. Thoroughly recommended reading.'
Brant Drewery, Editor, CGI Magazine

'Darren Brooker has gifted us with a fine addition to our 3D library, to be referenced and considered over and
...
Search Engine Marketing
Search Engine Marketing

Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO),...

Understanding Your Dog For Dummies (Pets)
Understanding Your Dog For Dummies (Pets)

Find out about canine communication and motivation

The fun and easy way® to get into your dog's head and be the leader of your pack

What makes Spot go? What makes Cujo psycho? This friendly guide helps you understand the emotional makeup and drives of your dog. All kinds of...

How to Cheat in 3ds Max 2009: Get Spectacular Results Fast
How to Cheat in 3ds Max 2009: Get Spectacular Results Fast
Need to get results with 3ds max fast? Why take months to learn every button in 3ds max when you can create great visuals with just a few key tools? Learn to create quick yet stunning logo treatments, special effects, and animated characters with the fastest techniques possible. Need convincing grass, trees, water, shadows? You can use the...
Understanding the Local Media
Understanding the Local Media
How will local media deal with the challenge of the Internet? How important is regional news to the nations of the UK? What does the future hold for newspapers, regional television and local radio news? Most adults in the UK read a local newspaper; regional news bulletins are among the most-watched on television; and local radio has a loyal...
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