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Frommer's South Korea (Frommer's Complete Guides)
Frommer's South Korea (Frommer's Complete Guides)

This is the one and only travel guide you need to South Korea.

Frommer's South Korea gives you the complete overview of insider knowledge on where and what to visit in this stunningly beautiful country, all in meticulous detail to point you towards the best that it has to offer.

Packed with detailed, outspoken...

Frommer's Vancouver and Victoria (Frommer's Color Complete)
Frommer's Vancouver and Victoria (Frommer's Color Complete)
  • This book features hundreds of full-color photos to bring these two award-winning cities to life.
  • Completely updated, Frommer's Vancouver & Victoria also includes coverage of Whistler and the Pacific Rim National Park.
  • Information on how to explore all the post Winter Olympic Games...
The Marketing Plan: How to Prepare and Implement It
The Marketing Plan: How to Prepare and Implement It

Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of...

Marketing Communications: Integrating Offline and Online with Social Media
Marketing Communications: Integrating Offline and Online with Social Media
Marketing, and Marketing Communications in particular, has changed forever. And it has all happened since the last edition of this book - the 4th edition - written way back in 2005. What's changed? Two things essentially: first, Social Media arrived and changed the communications...
Positive Working Relationships: Management Extra
Positive Working Relationships: Management Extra

Management Extra brings all the best management thinking together in one package.

The series fuses key ideas with applied activities to help managers examine and improve how they work in practice.

Management Extra is an exciting, new approach to management development. The books provide the basis for
...

Frommer's New Orleans 2011 (Frommer's Complete Guides)
Frommer's New Orleans 2011 (Frommer's Complete Guides)
New Orleans should come with a warning label. No, no, not about hurricanes. Forget that. That’s like solely identifying San Francisco and Los Angeles with earthquakes. No, this is about the city itself. See, there’s this group of residents whom locals call the “never lefts.” They are the people who...
Germany For Dummies (Dummies Travel)
Germany For Dummies (Dummies Travel)

From the Bavarian Alps to the Rhine, from Berlin to the Black Forest, Germany is packed with beer gardens, castles, art, culture, and a hopping nightlife. Take it all in with this handy guide to your perfect Teutonic adventure:

  • Complete coverage of the big cities and small towns, from Berlin and Munich to the spa town of...
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Early Software Reliability Prediction: A Fuzzy Logic Approach (Studies in Fuzziness and Soft Computing)
Early Software Reliability Prediction: A Fuzzy Logic Approach (Studies in Fuzziness and Soft Computing)

The development of software system with acceptable level of reliability and quality within available time frame and budget becomes a challenging objective. This objective could be achieved to some extent through early prediction of number of faults present in the software, which reduces the cost of development as it provides an opportunity to...

Grant Writing For Dummies
Grant Writing For Dummies

Learn to:

  • Navigate federal grant databases and apply online for grants
  • Find the most current public and private sector grant opportunities
  • Create strong statements of need
  • Submit applications that meet funders’ expectations

Your comprehensive...

Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups
Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten...

Service Virtualization: Reality Is Overrated
Service Virtualization: Reality Is Overrated

Software drives innovation and success in today’s business world. Yet critical software projects consistently come in late, defective, and way over budget. So what’s the problem?

Get ready for a shock, because the answer to the problem is to avoid reality altogether. A new IT practice and technology called Service...

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