This new edition features four new chapters coverings topics such as how to select print media for your ads, how to create ads in the comfort of your own home, and how to advertise via the broadcast Fax and the internet. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads,...

From soaring skyscrapers to rumbling subways, power shopping to bargain-hunting, world-renowned restaurants to neighborhood pizzerias, majestic cathedrals to Times Square — New York has it all. Packed with info on must-see attractions like the Statue of Liberty and the Empire State...

Real-World commercial projects presented in full color feature the work of renowned artists, Chris and Trish Meyer, Jayse Hansen, Mark Coleran, Ken Locsmandi and others. The tutorials are commercial projects that the artists created for a client budget of $10,000 or less, using only the plug-ins that come with the software. Special focus is...

This hands-on resource provides a blueprint to set up and run a project office...

Many large scale projects are delivered over schedule and over budget. Program management is a new approach to maximize the...

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it’s a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten...

System Requirements Analysis gives the professional systems engineer the tools to set up a proper and effective analysis of the resources, schedules and parts needed to successfully undertake and complete any large, complex project. This fully revised text offers readers the methods for rationally breaking down a large project into a...