Learn IT - Books tags college

Wiley Pathways Network Security Fundamentals

John Wiley & Sons, 2007

College classrooms bring together learners from many backgrounds, with a variety of aspirations. Although the students are in the same course, they are not necessarily on the same path. This diversity, coupled with the reality that these learners often have jobs, families, and other commitments, requires a flexibility that our...

Pharmacoethics: A Problem-Based Approach (Plant Engineering Series)

CRC Press, 2003

About 20 years ago, the University of New Mexico School of Medicine (SOM) established a student-centered problem-based learning (PBL) curriculum emphasizing ambulatory care practice competencies. It was designed for small groups of students working together and ran parallel with their more traditional curriculum. The SOM...

Still Image and Video Compression with MATLAB

John Wiley & Sons, 2011

The term “video compression” is now a common household name. The field of still image and video compression has matured to the point that it is possible to watch movies on a laptop computer. Such is the rapidity at which technology in various fields has advanced and is advancing. However, this creates a need for some to...

The Adobe Photoshop CS3 Book for Digital Photographers

Peachpit Press, 2007

Scott Kelby was honored with Professional Photographer magazine’s highly coveted 2008 Hot One Award for The Adobe Photoshop CS3 Book for Digital Photographers. Here’s what Jeff Kent, the Hot One Editor at Professional Photographer, has to say about the book: “In a how-to published by Peachpit Press, Scott Kelby,...

Think Python

O'Reilly, 2012

In January 1999 I was preparing to teach an introductory programming class in Java. I had taught it three times and I was getting frustrated. The failure rate in the class was too high and, even for students who succeeded, the overall level of achievement was too low.

One of the problems I saw was the books. They were too...

Sales Management: Analysis and Decision Making

South-Western College, 2005

Our objective in writing the sixth edition of Sales Management: Analysis and Decision Making was to continue to present comprehensive and rigorous coverage of contemporary sales management in a readable, interesting, and challenging manner. Findings from recent sales management research are blended with examples of current sales...

Services Marketing: Concepts, Strategies, & Cases

South-Western College, 2010

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Principles of Information Security

Course Technology PTR, 2011

As global networks expand the interconnection of the world’s information systems, the smooth operation of communication and computing solutions becomes vital. However, recurring events such as virus and worm attacks and the success of criminal attackers illustrate the weaknesses in current information technologies and the...

Windows Game Programming with Visual Basic and DirectX

Que, 2001

I’ve been fascinated by computer games for years. Some of my first experiences date back to the late 1960s when I was in junior high school. I was allowed to skip math class once a week to use an old teletype terminal. I spent hours punching a tic-tac-toe game written in BASIC onto paper tape so that I could play it when I...

International Marketing

South-Western College, 2006

Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it’s fun to succeed. It is therefore with great pleasure that we present the eighth edition of International...

Marketing Strategy

South-Western College, 2010

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...

Intermediate Accounting

South-Western College, 2009

From the smallest mom-and-pop retailer to the largest multinational corporation, businesses of all sizes are recognizing that accounting professionals are no longer simply “number crunchers” but rather essential partners in achieving the fundamental goals of their organization.

Study the central activities of a...

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