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eBay: The Missing ManualSeasoned eBay traders know that to successfully buy and sell within this mega-shopping platform, you need to understand the system. Unfortunately, the secrets of the site are often tightly held by other buyers and sellers seeking a competitive edge. But what if you're a newcomer? Or an experienced trader who wants to make the jump to power buyer or... | | Strategic Marketing: In the Customer Driven OrganizationMarketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,... | | |
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Play to Win: The Nonprofit Guide to Competitive StrategyA Step-by-Step Guide for Helping Your Nonprofit Compete Successfully
In this important resource, acclaimed nonprofit consultant, author, educator, and speaker David La Piana shows nonprofit leaders how they can increase the likelihood of organizational success by tapping into the power of competitive strategy. Play to Win demonstrates how your... | | Outsourcing: The Definitive View, Applications, and ImplicationsOutsourcing is the hottest topic in business, and it will likely stay that way. Managers, workers, executives, and almost anyone else involved in any large business will probably have to deal with it one day, in one way or another. Outsourcing is a business issue first and foremost, but it's also a political, personal, and cultural issue... | | |
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