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 Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |  |  The Connected Company
The future of work is already here.
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised,... |  |  Quality of Life: Assessment, Analysis, and Interpretation
'Winner of first prize in the Basis of Medicine Category of the BMA Medical Book Competition 2001'
The One Essential Comprehensive Volume on Quality of Life Research. Quality of life studies are now an essential part of the evaluation of any treatment. Written by two authors who are well respected within this... |
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