Learn IT - Books tags competition

The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

Springer, 2019

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar...

Designer's Guide to Mac OS X Tiger

Peachpit Press, 2006

You held off on moving to Mac OS X until your bread-and-butter applications made the jump, and now you're thinking of moving up to Tiger. This book is especially geared toward designers who've become comfortable working under Mac OS X and are ready now to make the Tiger transition. Designer and prepress pro Jeff Gamet focuses on the Mac OS X...

Application Acceleration and WAN Optimization Fundamentals

Cisco Press, 2007

IT organizations face a number of increasing pressures to increase productivity, improve application performance, provide infrastructure conducive to global collaboration, improve posture toward data protection and compliance, and minimize costs across the board. These pressures come largely as a result of initiatives to increase availability and...

Contemporary Issues Shaping Chinas Civil Aviation Policy

Ashgate, 2009

The emergence of China as a future major participant in international aviation raises some interesting questions, especially from a strategic policy perspective. The progressive shift from a command to a mixed market economy under the central leadership of the Beijing administration now finds itself faced with the needs to balance a strategic...

#Jobsearchtweet Book01: 140 Job Search Nuggets for Managing Your Career and Landing Your Dream Job

THINKaha, 2010

Do you want to know in a nutshell what it takes to market yourself in a competitive job market and get more of what you want? '#JOBSEARCHtweet' gives you 140 digestible sound bites for doing just that. In just 100 pages you will gain compelling insights on how to build a strong resume and cover letter, engage employers with a...

Socialism?The Tragedy of an Idea: Possible? Inevitable? Desirable?

Springer, 2020

This book explores the idea of socialism from three angles and raises the questions if socialism is possible, inevitable, and desirable. Socialism as an economic and societal system was possible based on the two most important pillars of Marxian political economy: State ownership in the means of production and mandatory central planning...

Leadership and Leading Teams in the Lifelong Learning Sector (Professional Development in the Lifelong Learning Sector Series)

Learning Matters, 2007

Imagine you have been given the time and leisure to spend a day wandering around a busy Further Education (FE) college in the Lifelong Learning sector. You decide to use this opportunity to see what issues are facing people in leadership roles at various levels within the organisation. So, as well as finding the time to complete...

Visual Language for Designers: Principles for Creating Graphics that People Understand

Rockport Publishers, 2011

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and...

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

John Wiley & Sons, 2009

"...shows how to position your business front and centre when prospects are searching online for solutions you can provide." (Globe and Mail, April 2009)

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search...

Microsoft Exchange Server 2003 Unleashed

Sams Publishing, 2003

The most extensive Exchange 2003 reference found on the market today from one of the world's leading Microsoft server experts, Rand Morimoto. Written from the ground up exclusively for Exchange 2003-not a revision of an Exchange 2000 book. Based on the author's experience implementing Exchange 2003 in heavy-use corporate environments since Beta...

BBQ Sauces, Rubs & Marinades For Dummies (Cooking)

For Dummies, 2008

Think only master chefs can create the savory, succulent barbecue masterpieces you love to eat? Nonsense! BBQ Sauces, Rubs & Marinades For Dummies shows you everything you need to dig in, get your apron dirty, and start stirring up scrumptious sauces, magical marinades, and rubs to remember.

Featuring 100 bold new recipes,...

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed

Apress, 2011

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a...

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