Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's "Creating Innovative Products and Services" is an essential read for anyone involved in new product or service design,...

As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you...

This classic Tutorial Text provides a basic understanding of many fundamental optical principles. The second edition has been updated to reflect the development of electronic sensors, as well as the advent of mainstream consumer optical products. Chapters also emphasize the application of state-of-the-art computer software to generate...

As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of...

The Nikon D300s is packed with pro features at a consumer price of less than $2,000, making it a camera both pro and beginning photographers will be looking to scoop up. Newcomers to the D300s can rely on this easy-to-understand book to guide them through the...

Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly...

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking...

This book presents an innovative methodology for the automatic generation of analog integrated circuits (ICs) layout, based on template descriptions and on evolutionary computational techniques. A design automation tool, LAYGEN II was implemented to validate the proposed approach giving special emphasis to reusability of expert design...

Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost...