Learn IT - Books tags consumer

Sales Management: Analysis and Decision Making

South-Western College, 2005

Our objective in writing the sixth edition of Sales Management: Analysis and Decision Making was to continue to present comprehensive and rigorous coverage of contemporary sales management in a readable, interesting, and challenging manner. Findings from recent sales management research are blended with examples of current sales...

Principles of Marketing, 12th Edition

Prentice Hall, 2007

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Services Marketing: Managing the Service Value Chain

Pearson Education, 2005

zIn both business and practice, services have become the most discussed goods category. Today, many services markets are extremely dynamic, for several reasons. The banking and airlines industries are heavily affected by the movement towards globalisation, for example. A second group of service industries are being liberalised,...

Food Safety Control in the Poultry Industry

CRC Press, 2005

The safety of poultry, meat, and eggs continues to be a major concern for consumers. As a result, there has been a wealth of research on identifying and controlling hazards at all stages on the supply chain. Food Safety Control in the Poultry Industry summarizes this research and its implications for all those involved in supplying and...

Mycotoxins in Food: Detection and Control

CRC Press, 2004

Recent research has increased awareness of chemical residues and natural contaminants in food. At the same time, consumer concerns about food safety have also grown. At a national and international level this has resulted in more stringent imposition of new, legislative limits for a range of mycotoxins which can contaminate food...

Photoshop Elements 10 All-in-One For Dummies

For Dummies, 2011

Photoshop Elements 10 continues to evolve as a premier photo-editing application. What was once a low-end, consumer-grade product is now chock-full of features that appeal to everyone who uses a camera, a cell phone camera, or a tablet camera.

Elements shines on its own turf and is distinguished from Adobe Photoshop in many...

Practical RF Handbook, Fourth Edition (EDN Series for Design Engineers)

Newnes, 2006

Radio Frequency (RF) is the fundamental technology behind a huge range of modern consumer electronics and wireless communication devices, and this book provides a comprehensive and methodical guide to RF for engineers, technicians, enthusiasts and hobbyists with an interest in the electronics behind radio frequency communications.
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The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns

Apress, 2012

We often hear that the Internet has changed the world. It has most certainly changed the worlds of advertising, retail, news, and magazine and book publishing, and Google has played a central role in this change. If one were asked to fill in the blank in the sentence “Google is a(n) ___________ company” with what they...

The Innovative CIO: How IT Leaders Can Drive Business Transformation

Apress, 2012

“Does your organization fumble when it comes to innovation? ‘The Innovative CIO’ presents a pragmatic guide to overcoming the 10 ‘innovation killers’ within your company.” --Dennis McCafferty “CIO Insight”, 1/23/2013...

Moving To The Cloud: Developing Apps in the New World of Cloud Computing

Syngress Publishing, 2011

Information is the most valuable resource in the 21st century. Whether for a consumer looking for a restaurant in San Francisco, a small business woman checking textile prices in Bangalore, or a financial services executive in London studying stock market trends, information at the moment of decision is key in providing the...

Applied Cyber Security and the Smart Grid: Implementing Security Controls into the Modern Power Infrastructure

Syngress Publishing, 2013

Cyber security is big business today. Smart Grid is big business today. Therefore let’s put the two together and write a book? Well, surely there will be some individuals that may make that assumption as to the motivation behind the publication of this book. The real motivation behind the development of this book is because...

Augmented Reality: An Emerging Technologies Guide to AR

Syngress Publishing, 2012

Augmented reality (AR) is a technology whose time has come. Conceived in rudimentary form as early as the 1960’s, AR is only now becoming truly practical. Recent advances in mobile processing, coupled with an explosion in digital storage capacity, ubiquity of wireless broadband connections, mass adoption of smart phones, and...

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